Category Archives: ONLINE EXTRAS

Better Than Ever: Introducing Next Generation ProClassic®

For years, ProClassic® has been the pro painter’s preferred choice for many interior trim paint applications. Its hard, durable finish makes it ideal for doors, windows, trim, furniture, and other interior residential and commercial applications. Now, Sherwin-Williams has launched Next Generation ProClassic Interior Waterbased Acrylic-Alkyd Enamel, available in the two most popular sheens for interior trim work – satin and semi-gloss. Continue reading Better Than Ever: Introducing Next Generation ProClassic®

When Leadership Matters Most: Tough Times Require Strong, Courageous Leaders

It’s never easy to be a leader, even when business is booming. Remember when your phone didn’t stop ringing and your crews barely had time to clean their brushes between jobs? Your critical decision-making and guidance then led your team to maximum success. Continue reading When Leadership Matters Most: Tough Times Require Strong, Courageous Leaders

Game Changers: New Airless Handhelds Bring Maximum Efficiency to the Job Site

Airless spray application is a result of atomizing the paint stream under high pressure, but without the use of supplemental compressed air. Paint flows from a spray tip at high speed and separates into a spray pattern. While airless paint spraying is an innovation introduced more than a century ago, the technology continues to evolve today as contractors seek tools and methods to maximize their jobsite efficiency. Continue reading Game Changers: New Airless Handhelds Bring Maximum Efficiency to the Job Site

Lessons from the Past: How Contractors Handled the 2008 Downturn

“The West Wing” was a popular television series that ran through 2006. One episode tells the story of a guy who walks down the street and falls in a hole. The walls are so steep he can’t get out. A doctor passes by and the guy shouts for help. Continue reading Lessons from the Past: How Contractors Handled the 2008 Downturn

A Four-Point Plan to Wow Your Customers and Pull Your Company through the COVID Crisis

What steps are you taking to protect your business during the COVID-19 emergency? In this article, pro painter and PPC contributing writer Terry Begue offers a framework to help you stay engaged and take care of your customers through this restricted time, so that you can emerge on the other side of this crisis with a business that’s ready to take care of you.
Continue reading A Four-Point Plan to Wow Your Customers and Pull Your Company through the COVID Crisis

3 Smart Ways to Keep Your Company Strong through a Down Economy

The COVID-19 emergency is presenting numerous challenges for painting contracting companies. In this article, we explore three ways you can mitigate your risk and build for the future during these challenging economic times.
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The Best Coatings for Your Exterior Painting Projects

To ensure a quality, long-lasting paint job, you need to choose the right topcoat. For best performance, proper preparation is critical. Here are our recommendations for the best exterior coatings to use based on your project and environmental conditions.
Continue reading The Best Coatings for Your Exterior Painting Projects

Solution Selling vs. Insight Selling: What’s Right for Your Painting Business?

As a contractor, an effective sales approach is as important in your arsenal of tools as a paint brush. Too often, however, contractors think of it as a pitch, and not much more. The fact of the matter is that identifying and employing the best sales approach can result in higher profitability and improved customer satisfaction. Continue reading Solution Selling vs. Insight Selling: What’s Right for Your Painting Business?

5 Easy Ways for Contractors to Improve their Bottom Line

Too often, business owners focus on their top line as the most important measure of their success. However, maintaining a healthy bottom line is essential to your prosperity. Here are five easy ways painting contractors can save money, cut costs and improve profitability. Continue reading 5 Easy Ways for Contractors to Improve their Bottom Line

Upgrade Alert: Tuff Surface™ Premium Texture Finish Hides Imperfections for Lasting Results

The next generation Tuff Surface™ Premium Texture Finish from Sherwin-Williams delivers an even more appealing knockdown, splatter or orange peel texture finish to hide imperfections, helping to create inviting spaces and save professionals time. Continue reading Upgrade Alert: Tuff Surface™ Premium Texture Finish Hides Imperfections for Lasting Results

Noah Kanter on the Challenges and Benefits of Hiring His First Employees

This summer, PPC hit the road for two days with Noah Kanter, a contractor serving residential customers in northern Vermont. In this article, we talk with him about his decision to hire his first employees and the challenges and benefits it has brought to him and his company.
Continue reading Noah Kanter on the Challenges and Benefits of Hiring His First Employees

Noah Kanter on Why He Chose a Career in Painting and Why College and the Trades Aren’t Mutually Exclusive

This summer, PPC hit the road for two days with Noah Kanter, a contractor serving residential customers in northern Vermont. In this article, we talk with him about why he chose a career in painting, why it’s important for contractors to maintain a healthy lifestyle, and why college and the skilled trades do not need to be mutually exclusive.
Continue reading Noah Kanter on Why He Chose a Career in Painting and Why College and the Trades Aren’t Mutually Exclusive

Noah Kanter on His Go-To Coatings and How Your Paint Supplier Can Help You Succeed

This summer, PPC hit the road for two days with Noah Kanter, a contractor serving residential customers in northern Vermont. In this article, we talk with him about his go-to coatings and the role his paint supplier plays in his success.
Continue reading Noah Kanter on His Go-To Coatings and How Your Paint Supplier Can Help You Succeed

Looking Up: Engage Your Customers in Ceiling Painting Plans

Ceilings are often the less-thought-about component of any paint job, but helping your customer think about not only their four walls but their fifth can yield benefits for both you and your customer, according to a Sherwin-Williams interior design specialist. Continue reading Looking Up: Engage Your Customers in Ceiling Painting Plans