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Successful painting contractors agree that a customer-focused sales approach typically results not only in improved customer satisfaction but the opportunity to upgrade to products that can improve project profitability. Continue reading Customer-Focused Interior Upgrade Solutions
Uncovering Opportunities is an ongoing series of PPC magazine articles dedicated to finding smart ways to help professional painting contractors build and expand their businesses. For this story, we spoke with Paige NeJame, who has been the owner of CertaPro Painters of the South Shore since 2004, about the reasons pros should consider adding carpentry services to a residential painting business. Here’s what she told us:
Continue reading Uncovering Opportunities: The Value of Adding Carpentry to Your Menu of Services
As a professional painting contractor, you know how important color is to your customers. But it can also be tricky. Continue reading In the MODE: The 2022 Colormix® Color Forecast
To ensure a quality, long-lasting paint job, you need to choose the right topcoat. For best performance, proper preparation is critical. Here are our recommendations for the best exterior coatings to use based on your project and environmental conditions.
Continue reading The Best Coatings for Your Exterior Painting Projects
The repaint of a classic California car company’s corporate headquarters shows how professional painting contractors can leverage bold concrete color choices to help their customers create better branding. Continue reading From Blah to Bold: A Corporate HQ Painted to Look Like a Classic Mustang