As a professional painting contractor, you know how important color is to your customers. But it can also be tricky.
“Many customers are overwhelmed by color choice,” says Paige NeJame, owner of CertaPro Painters of the South Shore and Boston. “Offering to help with colors is a marketing service that helps give your customers confidence to move forward with their painting project.”
Color trends are always changing, though, so how do you keep up?
One excellent resource is the annual Sherwin-Williams Colormix® Color Forecast. Each year, the company’s Global Forecast Team of color professionals spend months researching color, design and pop culture trends to develop their latest paint color recommendations.
The 2022 forecast is embodied in MODE, a collection of 40 hyper-current colors from which four unique palettes were drawn.
Help your customer uncover their own personnel process with a warm and luxurious collection of organic neutrals.
Influences: art deco, intention, modern organic, postmodernism.
Moody deeps and richly pigmented accents set the tone for a masterpiece.
Influences: modern maximalism, glam industrial, theater, moody eclectic.
Pearlescent tones, new-growth greens, and lavish pinks create a space where fresh ideas flourish.
Influences: biomimicry, renewal, eco-style, wellness.
Playful pops of color, softened with time, remind us of vintage charm and vibrant optimism.
Influences: nostalgia, retro futurism, meaning and memory, optimism.
This article was originally published in the Fall 2021 of PPC magazine. Get more color ideas for your painting business in the PPC magazine archive.