In this third installment of a series on achieving sales success for PRO painting contractors, Archie Bartel offers sales tips and guidelines for contractors trying to improve their sales performance. Bartel, Sherwin-Williams Director of Sales Force Effectiveness, is the former Marketing Director for Residential Repaint at Sherwin-Williams. This article will examine the continued importance of being customer-focused during color discussion and closing the sale. Continue reading Art of the Sale: Discussing Color and the Close
Channeling the desert modern style, Cavern Clay SW 7701 (290-C6) is Sherwin-Williams® 2019 Color of the Year. In this story, we’ll pass on tips on where to use it and which colors work well with it. Continue reading Bring the Warmth Inside with Cavern Clay, the 2019 Color of the Year
Answers to pro painters’ most pressing questions by Rick Watson Continue reading What is the best way to paint light colors over dark colors?
A unique, eye-catching color scheme made the Beach Apartments a landmark property on Route 66 in Albuquerque, New Mexico. But the exterior hadn’t been painted since the 1990s, and rain and sun had caused significant damage. The stucco was cracked and crumbling, and the colors had faded in the high desert climate.
Continue reading Icon in the Sun: Long-Lasting Colors for Albuquerque’s Beach Apartments
So many colors – how do you help your customers choose? Cindy Bailen, a color consultant in Waban, Massachusetts, has this advice for selecting exterior paint colors.
Continue reading 5 Tips for Choosing Exterior Paint Colors
While your customers are accustomed to carefully choosing the color of paint used on the four walls of a room, the ceiling is often overlooked. You can help them create visual interest with little effort by getting creative with your ceiling color recommendations.
Continue reading The Fifth Wall: Look to the Sky for More Colorful Ceilings
Looking for a lightweight and portable tool for on-the-go color matching? The new ColorSnap® Match handheld color-matching tool is designed to facilitate quick and confident color-matching for you and your customers. Continue reading New Portable Tool Eliminates the Color Matching Guesswork
Oceanside SW 6496 (172-C7), the 2018 Sherwin-Williams Color of the Year is a tremendously flexible color, and harmonizes with other diverse color groups. Continue reading Color of the Year: How to Make it Work in Commercial and Residential Projects
Emily Kantz, Sherwin-Williams healthcare and hospitality color specialist, shares her expertise on the latest color trends and their uses in today’s healthcare facilities. Continue reading The Best Paint Colors for Healthcare Facilities
From vivid blue and digital green, to high-def yellow and rusty auburn, the Sherwin-Williams 2018 Colormix Color Forecast exhibits three unique color palettes that draw from emerging global trends. Continue reading Colormix 2018: The Hottest Trends in Paint Colors
As part of National Painting Week, Harris Poll conducted a survey of homeowner paint color preferences on behalf of Sherwin-Williams. See some of the results in the infographic below. Continue reading Infographic: Survey Reveals Some Surprising Homeowner Paint Color Preferences
People say they’re ready for more vibrant colors, but many may still play it safe with neutrals.
That is one of the findings of the 2017 National Painting Week Color Psychology Study by Harris Poll on behalf of Sherwin-Williams. The study included an online survey and analysis of social media posts that include colors and areas of a home. Continue reading Go Bold or Play It Safe? Survey Reveals Homeowner Paint Color Perceptions
Are you the kind of contractor that gets excited about helping their customers choose color? If not, you can be. Make use of these six exterior color tips and you’ll find yourself talking more confidently about color in no time. Continue reading 6 Secrets to Exterior Color Confidence
“When it comes to regional color schemes, colors are driven by three factors: architecture, nature and the people who enrich the culture,” says Lauren Makk, a designer on The Learning Channel’s Trading Spaces.
Here’s a look at these factors and how they inspire the use of color across the nation. Continue reading Color Across the Country
Repeat business and customer referrals are important sources of opportunity and revenue in the residential repaint market. Cultivating these valued referrals and establishing yourself as a professional takes time, effort and an understanding of some basic practices. Continue reading 6 Strategies to Generate More Repeat Business
By Sue Wadden
With the backdrop of an ever-changing societal and cultural landscape, the four color palettes that make up the 2017 colormix forecast share a vision of renewed spirituality, body and soul nourishment and a determination to define a sense of self. Continue reading From Noir to Holistic: The Paint Color Forecast for 2017
Poised Taupe (SW 6039) has been named the Sherwin-Williams Color of the Year for 2017.
The “new” neutral is a classic yet modern and the perfect balance of warm and cool Continue reading 3 Perfect Pairings for the Color of the Year
The “new” neutral, Poised Taupe (SW 6039) is classic yet modern and the perfect balance of warm and cool. Continue reading The 2017 Color of the Year Reflects a Trend Toward Warmer Neutrals
From painting custom room scenes to comparing colors and matching photos, the newly enhanced ColorSnap® Visualizer apps help make color selection faster and easier than ever. Continue reading Take Control of Color Selection with Enhanced ColorSnap® Visualizer Apps
Correct colors are important to you and your customers. As a professional painting contractor, you need to feel confident that every gallon you apply throughout the job is consistent, and that touch-ups will match perfectly. Continue reading Advanced Technology for Color Accuracy