Tag Archives: COLOR

Design-Driven Color with Impact

Capitalize on expert advice to give your property a competitive advantage

First impressions are important. A fresh coat of paint in a stylish new color can go a long way to help your property get noticed from the crowd and attract new residents.

Sherwin-Williams’ team of color experts can help guide you through the color selection process.

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Use Color to Win

Turn color into your competitive advantage

Even though you may feel like more of an expert in products than color, that’s no barrier to helping your customers in their color journey. Thanks to a suite of innovative tools from Sherwin-Williams, you can direct your customers to find the color they’re looking for, learn which colors are trending, and meet virtually with an expert design team to find the perfect palette for them.

These three services can help you leverage color to succeed.

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Maximize Your Property’s Color Potential

Let Sherwin-Williams Color Marketing & Design Services Improve Your Curb Appeal

For many multi-family property managers, decisions about color are outside their comfort zone. However, a team of color experts at Sherwin-Williams can show you how color can help attract and retain residents. And if you lack color confidence, they have the necessary tools and resources you need to get color working for you and your properties.

Continue reading Maximize Your Property’s Color Potential

Making It in Miami

A contractor and her rep collaborate to help multi-family properties stand out

For most start-up painting contractors, the thought of doing door-to-door cold call prospecting doesn’t sound very appealing. As if that weren’t difficult enough, imagine that the segment you want to serve is the highly competitive, price sensitive multi-family market. Oh, and you’re a woman in a male dominated space.

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Help Your Customers Find Color Inspiration

Contractors can leverage Sherwin-Williams Colormix® Forecast and Color of the Year selections

As a painting contractor, you often are a bystander when it comes to color selection, which is typically the work of an interior designer or a decision that’s already been made by the homeowner. Continue reading Help Your Customers Find Color Inspiration

Perfect Color

Here’s how we ensure you’ll receive reliable, consistent color solutions

As a professional painting contractor, you know how much color matters. Seamless touchups and consistent color brilliance that meet and exceed customer expectations can elevate your business to higher levels of success and profitability. Continue reading Perfect Color

Art of the Sale: Discussing Color and the Close

In this third installment of a series on achieving sales success for PRO painting contractors, Archie Bartel offers sales tips and guidelines for contractors trying to improve their sales performance. Bartel, Sherwin-Williams Director of Sales Force Effectiveness, is the former Marketing Director for Residential Repaint at Sherwin-Williams. This article will examine the continued importance of being customer-focused during color discussion and closing the sale. Continue reading Art of the Sale: Discussing Color and the Close

Icon in the Sun: Long-Lasting Colors for Albuquerque’s Beach Apartments

A unique, eye-catching color scheme made the Beach Apartments a landmark property on Route 66 in Albuquerque, New Mexico. But the exterior hadn’t been painted since the 1990s, and rain and sun had caused significant damage. The stucco was cracked and crumbling, and the colors had faded in the high desert climate.
Continue reading Icon in the Sun: Long-Lasting Colors for Albuquerque’s Beach Apartments