Capitalize on expert advice to give your property a competitive advantage
First impressions are important. A fresh coat of paint in a stylish new color can go a long way to help your property get noticed from the crowd and attract new residents.
Sherwin-Williams’ team of color experts can help guide you through the color selection process.
Turn color into your competitive advantage
Even though you may feel like more of an expert in products than color, that’s no barrier to helping your customers in their color journey. Thanks to a suite of innovative tools from Sherwin-Williams, you can direct your customers to find the color they’re looking for, learn which colors are trending, and meet virtually with an expert design team to find the perfect palette for them.
These three services can help you leverage color to succeed.
Let Sherwin-Williams Color Marketing & Design Services Improve Your Curb Appeal
For many multi-family property managers, decisions about color are outside their comfort zone. However, a team of color experts at Sherwin-Williams can show you how color can help attract and retain residents. And if you lack color confidence, they have the necessary tools and resources you need to get color working for you and your properties.
A contractor and her rep collaborate to help multi-family properties stand out
For most start-up painting contractors, the thought of doing door-to-door cold call prospecting doesn’t sound very appealing. As if that weren’t difficult enough, imagine that the segment you want to serve is the highly competitive, price sensitive multi-family market. Oh, and you’re a woman in a male dominated space.
Contractors can leverage Sherwin-Williams Colormix® Forecast and Color of the Year selections
As a painting contractor, you often are a bystander when it comes to color selection, which is typically the work of an interior designer or a decision that’s already been made by the homeowner. Continue reading Help Your Customers Find Color Inspiration
As a professional painting contractor, you know how important color is to your customers. But it can also be tricky. Continue reading In the MODE: The 2022 Colormix® Color Forecast
As a professional painting contractor, you know how much color matters. Seamless touchups and consistent color brilliance that meet and exceed customer expectations can elevate your business to higher levels of success and profitability. Continue reading Perfect Color
In this third installment of a series on achieving sales success for PRO painting contractors, Archie Bartel offers sales tips and guidelines for contractors trying to improve their sales performance. Bartel, Sherwin-Williams Director of Sales Force Effectiveness, is the former Marketing Director for Residential Repaint at Sherwin-Williams. This article will examine the continued importance of being customer-focused during color discussion and closing the sale. Continue reading Art of the Sale: Discussing Color and the Close
Channeling the desert modern style, Cavern Clay SW 7701 (290-C6) is Sherwin-Williams® 2019 Color of the Year. In this story, we’ll pass on tips on where to use it and which colors work well with it. Continue reading Bring the Warmth Inside with Cavern Clay, the 2019 Color of the Year
Answers to pro painters’ most pressing questions by Rick Watson Continue reading What is the best way to paint light colors over dark colors?
A unique, eye-catching color scheme made the Beach Apartments a landmark property on Route 66 in Albuquerque, New Mexico. But the exterior hadn’t been painted since the 1990s, and rain and sun had caused significant damage. The stucco was cracked and crumbling, and the colors had faded in the high desert climate.
Continue reading Icon in the Sun: Long-Lasting Colors for Albuquerque’s Beach Apartments
So many colors – how do you help your customers choose? Cindy Bailen, a color consultant in Waban, Massachusetts, has this advice for selecting exterior paint colors.
Continue reading 5 Tips for Choosing Exterior Paint Colors
While your customers are accustomed to carefully choosing the color of paint used on the four walls of a room, the ceiling is often overlooked. You can help them create visual interest with little effort by getting creative with your ceiling color recommendations.
Continue reading The Fifth Wall: Look to the Sky for More Colorful Ceilings
Looking for a lightweight and portable tool for on-the-go color matching? The new ColorSnap® Match handheld color-matching tool is designed to facilitate quick and confident color-matching for you and your customers. Continue reading New Portable Tool Eliminates the Color Matching Guesswork
