In this third installment of a series on achieving sales success for PRO painting contractors, Archie Bartel offers sales tips and guidelines for contractors trying to improve their sales performance. Bartel, Sherwin-Williams Director of Sales Force Effectiveness, is the former Marketing Director for Residential Repaint at Sherwin-Williams. This article will examine the continued importance of being customer-focused during color discussion and closing the sale. Continue reading Art of the Sale: Discussing Color and the Close
Tag Archives: ColorSnap
Differentiate Yourself by Offering Homeowners Free Virtual Color Consultation
Color selection can be a tricky hurdle for a contractor to navigate in any painting project. The wrong color can result in a disappointed customer and may even lead to a negative review on an otherwise well-executed project. Continue reading Differentiate Yourself by Offering Homeowners Free Virtual Color Consultation
Color Matching Tool Named Product of the Year
The ColorSnap® Match handheld color-matching tool has received the Sherwin-Williams 2018 Product of the Year award. Designed by Variable, Inc., this new tool is designed to facilitate quick and confident color-matching for you and your customers. Continue reading Color Matching Tool Named Product of the Year
Augmented Reality Powers Cutting Edge Paint Color Selection Technology
Sherwin-Williams has introduced a new augmented reality (AR) experience as part of its ColorSnap® Visualizer app for iPhone and Android. This new Instant Paint feature uses emerging AR technology as a fast, seamless way to visualize Sherwin-Williams colors on customer’s walls – in real time.
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7 Ways ColorSnap® Visualizer Makes Your Day Easier
With Sherwin-Williams ColorSnap® Visualizer, you can explore color and virtually paint any room with the swipe of a finger. Match colors from photos, save colors and see how they look on your customer’s walls before you pick up a brush. Here’s what pro painters can do with this easy-to-use color tool.
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The Top 10 New Tools for Painters in 2018
Need your crews to be more productive? Here’s a roundup of the latest advances in paint application and other tools. All are available at your local Sherwin-Williams store. You can find more equipment info on your PRO app or at the Sherwin-Williams contractor website.
Continue reading The Top 10 New Tools for Painters in 2018
New Portable Tool Eliminates the Color Matching Guesswork
Looking for a lightweight and portable tool for on-the-go color matching? The new ColorSnap® Match handheld color-matching tool is designed to facilitate quick and confident color-matching for you and your customers. Continue reading New Portable Tool Eliminates the Color Matching Guesswork
Take Control of Color Selection with Enhanced ColorSnap® Visualizer Apps
From painting custom room scenes to comparing colors and matching photos, the newly enhanced ColorSnap® Visualizer apps help make color selection faster and easier than ever. Continue reading Take Control of Color Selection with Enhanced ColorSnap® Visualizer Apps
Advanced Technology for Color Accuracy
Correct colors are important to you and your customers. As a professional painting contractor, you need to feel confident that every gallon you apply throughout the job is consistent, and that touch-ups will match perfectly. Continue reading Advanced Technology for Color Accuracy
Color of the Year: The Perfect Multi-Purpose Neutral
A hue symbolic of new beginnings, Alabaster (SW 7008) provides an oasis of calmness, spirituality and ‘less is more’ visual relief, says Sue Wadden, Sherwin-Williams Director of Color Marketing. “Alabaster is neither stark nor overly warm, but rather an understated and alluring hue of white.” Continue reading Color of the Year: The Perfect Multi-Purpose Neutral
5 Ways ColorSnap Will Make Choosing Color Easier
Helping your customers choose color just got easier, thanks to the latest innovation from Sherwin-Williams. ColorSnap® is the most comprehensive, integrated color selection system the company has ever offered. Here are five ways the new system will help you and your customers make more confident and efficient paint color selections.
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Handheld Sprayer is Named Vendor Product of the Year
The Sherwin-Williams Vendor Product of the Year Award recognizes a single, new product or product line exclusive to Sherwin-Williams that provides breakthrough technology, immediate sales and strong field organizational support. Continue reading Handheld Sprayer is Named Vendor Product of the Year