Tag Archives: Sue Wadden

Four Simple Strategies for Choosing Extraordinary Exterior Colors

Help homeowners beat color decision paralysis and start jobs faster

First impressions are important, and for homeowners, their guests’ first impression of their home will be its exterior. It’s no wonder so many homeowners want to freshen up their exterior with a fresh coat of paint—and why many of your potential customers want your opinion on their color selection.

Though you may not feel like the right person to ask about this, successfully helping a homeowner decide on a color can help you to close more leads, get jobs scheduled and started on-time, and position yourself as a color hero to your clients. Sue Wadden, Director of Color Marketing at Sherwin-Williams, offers strategies you can use to help your clients select the perfect exterior look. Continue reading Four Simple Strategies for Choosing Extraordinary Exterior Colors

Versatile and Inviting, Redend Point is the 2023 Sherwin-Williams Color of the Year

Described as “a soulful blush-beige,” Redend Point SW 9081 (195-C4) is the Sherwin-Williams 2023 Color of the Year.
Continue reading Versatile and Inviting, Redend Point is the 2023 Sherwin-Williams Color of the Year

Inspiration + Innovation: The New Products and Colors of the Living Well Collection

What are the latest advances in coatings and color for 2021? For the answer, we turned to the experts at Sherwin-Williams. Continue reading Inspiration + Innovation: The New Products and Colors of the Living Well Collection

The Highest Level of Interior Paint: Emerald® Designer Edition™

Looking for the ultimate interior finish for your high-end customers? New Emerald® Designer Edition™ Interior Latex paint combines the luxury of a smooth, uniform finish with Sherwin-Williams best hide yet. It’s a high-performance upgrade choice for homeowners who want the finest color with a virtually flawless appearance and outstanding resistance to water streaking and spotting. Continue reading The Highest Level of Interior Paint: Emerald® Designer Edition™

Simple and Serene: Find Sanctuary with Sherwin-Williams 2021 Color of the Year

Sherwin-Williams has announced its 2021 Color of the Year: Urbane Bronze SW 7048 (245-C7). A warm, sophisticated bronze, the color inspires all of us to find sanctuary in any space. Urbane Bronze is a rich anchor that grounds the mind in calm and stability with its ties to the natural world. Continue reading Simple and Serene: Find Sanctuary with Sherwin-Williams 2021 Color of the Year

The 2020 Color of the Year: A Rich Navy Hue with a Hint of Opulence

Sherwin-Williams has announced its 2020 Color of the Year: Naval SW 6244 (253-C6), a rich navy hue taking cues from the Roaring 1920s. Continue reading The 2020 Color of the Year: A Rich Navy Hue with a Hint of Opulence

Color of the Year: How to Make it Work in Commercial and Residential Projects

Oceanside SW 6496 (172-C7), the 2018 Sherwin-Williams Color of the Year is a tremendously flexible color, and harmonizes with other diverse color groups. Continue reading Color of the Year: How to Make it Work in Commercial and Residential Projects

From Noir to Holistic: The Paint Color Forecast for 2017

By Sue Wadden

With the backdrop of an ever-changing societal and cultural landscape, the four color palettes that make up the 2017 colormix forecast share a vision of renewed spirituality, body and soul nourishment and a determination to define a sense of self. Continue reading From Noir to Holistic: The Paint Color Forecast for 2017

Color of the Year: The Perfect Multi-Purpose Neutral

A hue symbolic of new beginnings, Alabaster (SW 7008) provides an oasis of calmness, spirituality and ‘less is more’ visual relief, says Sue Wadden, Sherwin-Williams Director of Color Marketing. “Alabaster is neither stark nor overly warm, but rather an understated and alluring hue of white.” Continue reading Color of the Year: The Perfect Multi-Purpose Neutral