Described as “a breezy, blissful blue with a hint of silver lining,” Upward SW 6239 (224-C1) is the Sherwin-Williams 2024 Color of the Year. Continue reading The 2024 Color of the Year: A Breezy Blue with a Hint of Silver Lining
Bust through homeowner indecision with these icebreakers
For some customers, committing to a specific color can be intimidating. What if it’s not quite right? What if it looks different in real life than how they imagined it in their head? What if this color goes out of style almost as soon as it dries? That fear can lead to paralysis—and may delay the start of your painting project waiting while you wait for a decision.
But you don’t have to wait. By engaging the customer in a conversation about color, you can help them gain the confidence to lock in their color selection and move forward. Best of all, it doesn’t require you to be a color expert; all you have to do is get them talking and pay attention. Continue reading 3 Ways to Start the Color Conversation
As a paint pro, you probably feel qualified to answer almost any question a client asks you about the painting process. After all, it’s your area of expertise. But when conversations turn to color selection, you may feel less confident recommending colors, selecting palettes, and offering your opinion on aesthetic decisions. Continue reading Cutting Through the Noise: New Color Trend Report Gives Contractors Confidence for Color Conversations
Help homeowners beat color decision paralysis and start jobs faster
First impressions are important, and for homeowners, their guests’ first impression of their home will be its exterior. It’s no wonder so many homeowners want to freshen up their exterior with a fresh coat of paint—and why many of your potential customers want your opinion on their color selection.
Though you may not feel like the right person to ask about this, successfully helping a homeowner decide on a color can help you to close more leads, get jobs scheduled and started on-time, and position yourself as a color hero to your clients. Sue Wadden, Director of Color Marketing at Sherwin-Williams, offers strategies you can use to help your clients select the perfect exterior look. Continue reading Four Simple Strategies for Choosing Extraordinary Exterior Colors
Described as “a soulful blush-beige,” Redend Point SW 9081 (195-C4) is the Sherwin-Williams 2023 Color of the Year.
Continue reading Versatile and Inviting, Redend Point is the 2023 Sherwin-Williams Color of the Year
Sherwin-Williams welcomes new beginnings with its 2022 Color of the Year, Evergreen Fog SW 9130 (215-C4). Continue reading The 2022 Color of the Year: Evergreen Fog
What are the latest advances in coatings and color for 2021? For the answer, we turned to the experts at Sherwin-Williams. Continue reading Inspiration + Innovation: The New Products and Colors of the Living Well™ Collection
Looking for the ultimate interior finish for your high-end customers? New Emerald® Designer Edition™ Interior Latex paint combines the luxury of a smooth, uniform finish with Sherwin-Williams best hide yet. It’s a high-performance upgrade choice for homeowners who want the finest color with a virtually flawless appearance and outstanding resistance to water streaking and spotting. Continue reading The Highest Level of Interior Paint: Emerald® Designer Edition™
Sherwin-Williams has announced its 2021 Color of the Year: Urbane Bronze SW 7048 (245-C7). A warm, sophisticated bronze, the color inspires all of us to find sanctuary in any space. Urbane Bronze is a rich anchor that grounds the mind in calm and stability with its ties to the natural world. Continue reading Simple and Serene: Find Sanctuary with Sherwin-Williams 2021 Color of the Year
What are the latest trends in paint color? Think rhythm, say the color experts at Sherwin-Williams. Continue reading The 2021 Colormix® Forecast: Rhythm of Color
Sherwin-Williams has announced its 2020 Color of the Year: Naval SW 6244 (253-C6), a rich navy hue taking cues from the Roaring 1920s. Continue reading The 2020 Color of the Year: A Rich Navy Hue with a Hint of Opulence
Forty-five trending colors that bring joy, serenity and focus to the mind, body and spirit. That is the theme of the 2020 Sherwin-Williams Colormix® forecast. Continue reading The 2020 Colormix Forecast: A Perfect Balance
Channeling the desert modern style, Cavern Clay SW 7701 (290-C6) is Sherwin-Williams® 2019 Color of the Year. In this story, we’ll pass on tips on where to use it and which colors work well with it. Continue reading Bring the Warmth Inside with Cavern Clay, the 2019 Color of the Year
The Sherwin-Williams Color Forecast Team travels the globe to track color’s shifting currents to help you and your customers select the right color for any project.
Continue reading The Future of Color: The 2019 Colormix® Color Forecast
Looking for a lightweight and portable tool for on-the-go color matching? The new ColorSnap® Match handheld color-matching tool is designed to facilitate quick and confident color-matching for you and your customers. Continue reading New Portable Tool Eliminates the Color Matching Guesswork
Oceanside SW 6496 (172-C7), the 2018 Sherwin-Williams Color of the Year is a tremendously flexible color, and harmonizes with other diverse color groups. Continue reading Color of the Year: How to Make it Work in Commercial and Residential Projects
From vivid blue and digital green, to high-def yellow and rusty auburn, the Sherwin-Williams 2018 Colormix Color Forecast exhibits three unique color palettes that draw from emerging global trends. Continue reading Colormix 2018: The Hottest Trends in Paint Colors