Paige NeJame is the owner of CertaPro Painters of the South Shore and Boston. In this article, she outlines why it’s a good idea for pro painters to get into the color consulting game. Continue reading 4 Reasons to Offer Color Consultation Services to Your Painting Customer
Here’s a new color solution for your residential painting customers. Continue reading Introducing Virtual Color Consultation
Sherwin-Williams has announced its 2020 Color of the Year: Naval SW 6244 (253-C6), a rich navy hue taking cues from the Roaring 1920s. Continue reading The 2020 Color of the Year: A Rich Navy Hue with a Hint of Opulence
Ceilings are often the less-thought-about component of any paint job, but helping your customer think about not only their four walls but their fifth can yield benefits for both you and your customer, according to a Sherwin-Williams interior design specialist. Continue reading Looking Up: Engage Your Customers in Ceiling Painting Plans
Forty-five trending colors that bring joy, serenity and focus to the mind, body and spirit. That is the theme of the 2020 Sherwin-Williams Colormix® forecast. Continue reading The 2020 Colormix Forecast: A Perfect Balance
Influenced by everything from the latest fashion trends to the surrounding environment, color trends are always changing. Inspired by these trends and the Colormix® Color Forecast, Sherwin-Williams has created new market segment-specific palettes to help pro painters transform their customers’ spaces with the power of color. Continue reading Power Play to Sweet Retreat: The 2019 Commercial Color Collection
Helping homeowners choose paint colors is good for business, says California contractor Don Easton. Continue reading Secrets of a Color Counselor
Here are some great ideas to help your customers in the new residential segment make a personal statement with color. Continue reading Cosmic Radiance to Rustic Comfort: The 2019 New Residential Color Collection
Channeling the desert modern style, Cavern Clay SW 7701 (290-C6) is Sherwin-Williams® 2019 Color of the Year. In this story, we’ll pass on tips on where to use it and which colors work well with it. Continue reading Bring the Warmth Inside with Cavern Clay, the 2019 Color of the Year
The ColorSnap® Match handheld color-matching tool has received the Sherwin-Williams 2018 Product of the Year award. Designed by Variable, Inc., this new tool is designed to facilitate quick and confident color-matching for you and your customers. Continue reading Color Matching Tool Named Product of the Year
Sherwin-Williams has introduced a new augmented reality (AR) experience as part of its ColorSnap® Visualizer app for iPhone and Android. This new Instant Paint feature uses emerging AR technology as a fast, seamless way to visualize Sherwin-Williams colors on customer’s walls – in real time.
Continue reading Augmented Reality Powers Cutting Edge Paint Color Selection Technology
With Sherwin-Williams ColorSnap® Visualizer, you can explore color and virtually paint any room with the swipe of a finger. Match colors from photos, save colors and see how they look on your customer’s walls before you pick up a brush. Here’s what pro painters can do with this easy-to-use color tool.
Continue reading 7 Ways ColorSnap® Visualizer Makes Your Day Easier
So many colors – how do you help your customers choose? Cindy Bailen, a color consultant in Waban, Massachusetts, has this advice for selecting exterior paint colors.
Continue reading 5 Tips for Choosing Exterior Paint Colors
While your customers are accustomed to carefully choosing the color of paint used on the four walls of a room, the ceiling is often overlooked. You can help them create visual interest with little effort by getting creative with your ceiling color recommendations.
Continue reading The Fifth Wall: Look to the Sky for More Colorful Ceilings
The Sherwin-Williams Color Forecast Team travels the globe to track color’s shifting currents to help you and your customers select the right color for any project.
Continue reading The Future of Color: The 2019 Colormix® Color Forecast
Looking for a lightweight and portable tool for on-the-go color matching? The new ColorSnap® Match handheld color-matching tool is designed to facilitate quick and confident color-matching for you and your customers. Continue reading New Portable Tool Eliminates the Color Matching Guesswork
Oceanside SW 6496 (172-C7), the 2018 Sherwin-Williams Color of the Year is a tremendously flexible color, and harmonizes with other diverse color groups. Continue reading Color of the Year: How to Make it Work in Commercial and Residential Projects
Emily Kantz, Sherwin-Williams healthcare and hospitality color specialist, shares her expertise on the latest color trends and their uses in today’s healthcare facilities. Continue reading The Best Paint Colors for Healthcare Facilities
From vivid blue and digital green, to high-def yellow and rusty auburn, the Sherwin-Williams 2018 Colormix Color Forecast exhibits three unique color palettes that draw from emerging global trends. Continue reading Colormix 2018: The Hottest Trends in Paint Colors
People say they’re ready for more vibrant colors, but many may still play it safe with neutrals.
That is one of the findings of the 2017 National Painting Week Color Psychology Study by Harris Poll on behalf of Sherwin-Williams. The study included an online survey and analysis of social media posts that include colors and areas of a home. Continue reading Go Bold or Play It Safe? Survey Reveals Homeowner Paint Color Perceptions