Tag Archives: color trends

ONLINE EXTRAS

Four Simple Strategies for Choosing Extraordinary Exterior Colors

Help homeowners beat color decision paralysis and start jobs faster

First impressions are important, and for homeowners, their guests’ first impression of their home will be its exterior. It’s no wonder so many homeowners want to freshen up their exterior with a fresh coat of paint—and why many of your potential customers want your opinion on their color selection.

Though you may not feel like the right person to ask about this, successfully helping a homeowner decide on a color can help you to close more leads, get jobs scheduled and started on-time, and position yourself as a color hero to your clients. Sue Wadden, Director of Color Marketing at Sherwin-Williams, offers strategies you can use to help your clients select the perfect exterior look. Continue reading Four Simple Strategies for Choosing Extraordinary Exterior Colors →

ONLINE EXTRAS

On-Trend Color Choices

Propose these stylish designs for homeowners

Have you been in this situation before? A potential client is asking for input on which colors to choose for their new home or repainting their existing home, and you don’t have any idea what to tell them. You’re not alone. Many painting contractors say they’re more comfortable recommending products than colors. And even if you’ve brushed up on your color theory, you may still feel uninformed about current design trends.

For contractors seeking resources to help their customers in the color selection process, the 2023 Commercial Colormix from Sherwin-Williams makes an excellent starting point. It offers distinct color palettes for contractors working in the commercial, education, hospitality, new residential, multi-family, and healthcare markets.

Continue reading On-Trend Color Choices →

COLOR

Terra: The 2023 Colormix® Color Forecast

Paint color trends are always changing and evolving. As a pro painter, the challenge is to stay current so you can best help your customers in the color selection process.

One excellent resource is the annual Sherwin-Williams Colormix® Color Forecast. Each year, the company’s Color Forecast Team of color professionals spend months researching color, design and pop culture trends to develop their latest paint color recommendations. Continue reading Terra: The 2023 Colormix® Color Forecast →

COLOR

Simple and Serene: Find Sanctuary with Sherwin-Williams 2021 Color of the Year

Sherwin-Williams has announced its 2021 Color of the Year: Urbane Bronze SW 7048 (245-C7). A warm, sophisticated bronze, the color inspires all of us to find sanctuary in any space. Urbane Bronze is a rich anchor that grounds the mind in calm and stability with its ties to the natural world. Continue reading Simple and Serene: Find Sanctuary with Sherwin-Williams 2021 Color of the Year →

COLOR

The 2020 Color of the Year: A Rich Navy Hue with a Hint of Opulence

Sherwin-Williams has announced its 2020 Color of the Year: Naval SW 6244 (253-C6), a rich navy hue taking cues from the Roaring 1920s. Continue reading The 2020 Color of the Year: A Rich Navy Hue with a Hint of Opulence →

COLOR

From Noir to Holistic: The Paint Color Forecast for 2017

By Sue Wadden

With the backdrop of an ever-changing societal and cultural landscape, the four color palettes that make up the 2017 colormix forecast share a vision of renewed spirituality, body and soul nourishment and a determination to define a sense of self. Continue reading From Noir to Holistic: The Paint Color Forecast for 2017 →