Choosing color can be one of the most challenging parts of any paint project. Are you doing everything you can to make the process as painless as possible for your customers?
Continue reading Boost Customer Color Selection Confidence with the Pro Color Toolkit
Tag Archives: color selection
Four Simple Strategies for Choosing Extraordinary Exterior Colors
Help homeowners beat color decision paralysis and start jobs faster
First impressions are important, and for homeowners, their guests’ first impression of their home will be its exterior. It’s no wonder so many homeowners want to freshen up their exterior with a fresh coat of paint—and why many of your potential customers want your opinion on their color selection.
Though you may not feel like the right person to ask about this, successfully helping a homeowner decide on a color can help you to close more leads, get jobs scheduled and started on-time, and position yourself as a color hero to your clients. Sue Wadden, Director of Color Marketing at Sherwin-Williams, offers strategies you can use to help your clients select the perfect exterior look. Continue reading Four Simple Strategies for Choosing Extraordinary Exterior Colors
Faster Color Choices, Faster Finishes
Provide guidance and expertise with Sherwin-Williams color tools and services
One of the trickiest challenges pros face is helping customers make color choices. As a contractor, you may not feel like an expert on color or have the time to dedicate to help homeowners through the possibly overwhelming color selection process. Thankfully, with Sherwin-Williams in your corner, you have all the tools necessary to help even the most indecisive customer imagine the perfect palette.
Start the Year Right
3 proactive ways to build your business
A new year means a new opportunity to find fresh ways to expand and improve your business. Whether you have been running your own business for decades or you’re just getting started, you likely want to know how to take your team to the next level.
Thankfully, Sherwin-Williams offers several productivity-enhancing tools that can help you make 2023 your business’ best year yet, with unique services that can help contractors recruit talented employees, train them in best practices, and save time on the jobsite.
Rely On The Expert
Your Sherwin-Williams rep can help your property thrive
When you own or manage a multifamily property, you wear a lot of hats. A day’s work might involve managing leases and rental agreements, meeting with new and existing residents, and handling payments and maintenance requests—not to mention staffing, payroll, and marketing. It’s no wonder many owners wish they had a duplicate of themselves to help shoulder the load.
Help Your Customers Find Color Inspiration
Contractors can leverage Sherwin-Williams Colormix® Forecast and Color of the Year selections
As a painting contractor, you often are a bystander when it comes to color selection, which is typically the work of an interior designer or a decision that’s already been made by the homeowner. Continue reading Help Your Customers Find Color Inspiration
PRO+ App Color Toolkit: A New Resource to Help Customers with the Color Selection Process
As a professional painting contractor, you know how stressful the color selection process can be for you and your customer. The Color Toolkit gives you an advantage to make the color journey easy with your customers. Continue reading PRO+ App Color Toolkit: A New Resource to Help Customers with the Color Selection Process
GROW YOUR SALES WITH HOAs
Here’s how to get started in this fast-growing industry opportunity
Homeowner Associations (HOAs) offer painting contractors one of the fastest-growing industry opportunities for painting services in North America. There’s a path to getting a piece of the action, according to Sherwin-Williams HOA Account Executive Brandon Beck, but it’s not the conventional approach found in other markets. Continue reading GROW YOUR SALES WITH HOAs
Introducing Virtual Color Consultation
Here’s a new color solution for your residential painting customers. Continue reading Introducing Virtual Color Consultation
Differentiate Yourself by Offering Homeowners Free Virtual Color Consultation
Color selection can be a tricky hurdle for a contractor to navigate in any painting project. The wrong color can result in a disappointed customer and may even lead to a negative review on an otherwise well-executed project. Continue reading Differentiate Yourself by Offering Homeowners Free Virtual Color Consultation
Secrets of a Color Counselor
Helping homeowners choose paint colors is good for business, says California contractor Don Easton. Continue reading Secrets of a Color Counselor
Cosmic Radiance to Rustic Comfort: The 2019 New Residential Color Collection
Here are some great ideas to help your customers in the new residential segment make a personal statement with color. Continue reading Cosmic Radiance to Rustic Comfort: The 2019 New Residential Color Collection
7 Ways ColorSnap® Visualizer Makes Your Day Easier
With Sherwin-Williams ColorSnap® Visualizer, you can explore color and virtually paint any room with the swipe of a finger. Match colors from photos, save colors and see how they look on your customer’s walls before you pick up a brush. Here’s what pro painters can do with this easy-to-use color tool.
Continue reading 7 Ways ColorSnap® Visualizer Makes Your Day Easier
5 Tips for Choosing Exterior Paint Colors
So many colors – how do you help your customers choose? Cindy Bailen, a color consultant in Waban, Massachusetts, has this advice for selecting exterior paint colors.
Continue reading 5 Tips for Choosing Exterior Paint Colors
New Portable Tool Eliminates the Color Matching Guesswork
Looking for a lightweight and portable tool for on-the-go color matching? The new ColorSnap® Match handheld color-matching tool is designed to facilitate quick and confident color-matching for you and your customers. Continue reading New Portable Tool Eliminates the Color Matching Guesswork
Color of the Year: How to Make it Work in Commercial and Residential Projects
Oceanside SW 6496 (172-C7), the 2018 Sherwin-Williams Color of the Year is a tremendously flexible color, and harmonizes with other diverse color groups. Continue reading Color of the Year: How to Make it Work in Commercial and Residential Projects
Colormix 2018: The Hottest Trends in Paint Colors
From vivid blue and digital green, to high-def yellow and rusty auburn, the Sherwin-Williams 2018 Colormix Color Forecast exhibits three unique color palettes that draw from emerging global trends. Continue reading Colormix 2018: The Hottest Trends in Paint Colors