Category Archives: ONLINE EXTRAS

Approaching the Sale

Solution selling vs. insight selling. What’s right for your painting business?

As a contractor, an effective sales approach is as important in your arsenal of tools as a paint brush. Too often, however, contractors think of it as a pitch, and not much more. The fact of the matter is that identifying and employing the best sales approach can result in higher profitability and improved customer satisfaction. Continue reading Approaching the Sale

5 Easy Ways for Contractors to Improve their Bottom Line

Too often, business owners focus on their top line as the most important measure of their success. However, maintaining a healthy bottom line is essential to your prosperity. Here are five easy ways painting contractors can save money, cut costs and improve profitability. Continue reading 5 Easy Ways for Contractors to Improve their Bottom Line

Game Changers

New airless handhelds bring maximum efficiency to the jobsite

Airless spray application is a result of atomizing the paint stream under high pressure, but without the use of supplemental compressed air. Paint flows from a spray tip at high speed and separates into a spray pattern. While airless paint spraying is an innovation introduced more than a century ago, the technology continues to evolve today as contractors seek tools and methods to maximize their jobsite efficiency. Continue reading Game Changers

Upgrade Alert: Tuff Surface™ Premium Texture Finish Hides Imperfections for Lasting Results

The next generation Tuff Surface™ Premium Texture Finish from Sherwin-Williams delivers an even more appealing knockdown, splatter or orange peel texture finish to hide imperfections, helping to create inviting spaces and save professionals time. Continue reading Upgrade Alert: Tuff Surface™ Premium Texture Finish Hides Imperfections for Lasting Results

Noah Kanter on the Challenges and Benefits of Hiring His First Employees

This summer, PPC hit the road for two days with Noah Kanter, a contractor serving residential customers in northern Vermont. In this article, we talk with him about his decision to hire his first employees and the challenges and benefits it has brought to him and his company.
Continue reading Noah Kanter on the Challenges and Benefits of Hiring His First Employees

Noah Kanter on Why He Chose a Career in Painting and Why College and the Trades Aren’t Mutually Exclusive

This summer, PPC hit the road for two days with Noah Kanter, a contractor serving residential customers in northern Vermont. In this article, we talk with him about why he chose a career in painting, why it’s important for contractors to maintain a healthy lifestyle, and why college and the skilled trades do not need to be mutually exclusive.
Continue reading Noah Kanter on Why He Chose a Career in Painting and Why College and the Trades Aren’t Mutually Exclusive

Noah Kanter on His Go-To Coatings and How Your Paint Supplier Can Help You Succeed

This summer, PPC hit the road for two days with Noah Kanter, a contractor serving residential customers in northern Vermont. In this article, we talk with him about his go-to coatings and the role his paint supplier plays in his success.
Continue reading Noah Kanter on His Go-To Coatings and How Your Paint Supplier Can Help You Succeed

Looking Up

Engage your customers in ceiling painting plans

Ceilings are often the less-thought-about component of any paint job, but helping your customer think about not only their four walls but their fifth can yield benefits for both you and your customer, according to a Sherwin-Williams interior design specialist. Continue reading Looking Up

Pro Tips: Use a Report Card to Improve Customer Satisfaction (video)

“Customer service is having a policy for dealing with the small percentage of clients that are very, very difficult to please,” says Kevin Nolan of Nolan Painting. In this episode of our Pro on the Go video series, we talk with Kevin about one of the most effective ways his company has found to measure customer satisfaction and improve service.
Continue reading Pro Tips: Use a Report Card to Improve Customer Satisfaction (video)

Go the Extra Mile: 3 Contractors Share Their Secrets for Generating Repeat Business

“My painter does such a great job for me. The next time I need something painted, I wouldn’t even consider going to anyone else.”

Do your customers talk about you this way? To make sure they do, incorporate some of these winning customer service strategies into your business practices when you complete your next job.
Continue reading Go the Extra Mile: 3 Contractors Share Their Secrets for Generating Repeat Business

7 Steps for Solving Business Problems, or Learning How to Eat an Elephant

Successful people all do one thing: they solve problems. They don’t just stare at a problem and wish it would go away. In this article, Mitzi Perdue, author of How to Make Your Family Business Last, shares her seven steps for solving your business problems. Continue reading 7 Steps for Solving Business Problems, or Learning How to Eat an Elephant