Category Archives: ONLINE EXTRAS

Art of the Sale: Execution and Delivery

In this fourth installment of a series on achieving sales success for PRO painting contractors, Archie Bartel offers sales tips and guidelines for contractors trying to improve their sales performance. Bartel, Sherwin-Williams Director of Sales Force Effectiveness, is the former Marketing Director for Residential Repaint at Sherwin-Williams. This article will examine the continued importance of being customer focused as you deliver and execute the project. Continue reading Art of the Sale: Execution and Delivery

Art of the Sale: Discussing Color and the Close

In this third installment of a series on achieving sales success for PRO painting contractors, Archie Bartel offers sales tips and guidelines for contractors trying to improve their sales performance. Bartel, Sherwin-Williams Director of Sales Force Effectiveness, is the former Marketing Director for Residential Repaint at Sherwin-Williams. This article will examine the continued importance of being customer-focused during color discussion and closing the sale. Continue reading Art of the Sale: Discussing Color and the Close

Differentiate Yourself by Offering Homeowners Free Virtual Color Consultation

Color selection can be a tricky hurdle for a contractor to navigate in any painting project. The wrong color can result in a disappointed customer and may even lead to a negative review on an otherwise well-executed project. Continue reading Differentiate Yourself by Offering Homeowners Free Virtual Color Consultation

Upgrade to Mutually Beneficial Product Solutions

Successful painting contractors agree that a customer-focused sales approach typically results not only in improved customer satisfaction but the opportunity to upgrade to products that can improve project profitability. Continue reading Upgrade to Mutually Beneficial Product Solutions

Art of the Sale: Product Upgrades, Estimating, and Project Bids

In this second installment of a series on achieving sales success for PRO painting contractors, Archie Bartel offers sales tips and guidelines for contractors trying to improve their sales performance. Bartel, Sherwin-Williams Director of Sales Force Effectiveness, is the former Marketing Director for Residential Repaint at Sherwin-Williams. This article will examine the continued importance of being customer-focused throughout the bid preparation process, product upgrade considerations, and delivering a quote. Continue reading Art of the Sale: Product Upgrades, Estimating, and Project Bids

Art of the Sale: Introduction and the First Steps

In this first installment of a series on achieving sales success for PRO painting contractors, Archie Bartel grabs a figurative brush and puts on his bibs to offer sales tips and guidelines for contractors trying to make the best first impression with their market. Bartel, Sherwin-Williams Director of Sales Force Effectiveness, is the former Marketing Director for Residential Repaint at Sherwin-Williams. This article will examine the listening skills necessary to build customer trust and the importance of optics in your first customer interactions. Continue reading Art of the Sale: Introduction and the First Steps

NOW is the Time to Maximize Efficiency with a New Sprayer

“Spring wasn’t good. Half what we billed last spring, probably less. Now? We’re busy, and my crew is working long days. But I’m trying to make up what we lost in spring and maybe get work that is a little bigger than what we normally take on. We need to increase our revenue by year’s end. A new sprayer? Now? Doesn’t seem to make sense…” Continue reading NOW is the Time to Maximize Efficiency with a New Sprayer

What is the Best Paint for an Exterior Fiberglass Door?

PPC and Sherwin-Williams want to help pros work smarter. We recently gave painters a chance to ask product and application questions on the SWPaintPros Facebook. In this article, Rick Watson, Sherwin-Williams Director of Product Information & Technical Services, answers one pro’s question about exterior doors. Continue reading What is the Best Paint for an Exterior Fiberglass Door?

Ready to Meet the Demand? Five Tips for Better Recruitment and Retention in a COVID-19 World

The COVID-19 pandemic has impacted painting businesses in many different ways.

“One thing is true across the board, though,” says the U.S. Chamber of Commerce. “Every business will face tremendous challenges as our nation begins the path to recovery, while still facing the public health threat of the virus.”

For many painting companies, one of the main challenges continues to be finding good workers. For some insights, PPC sat down with Tim Kenney, owner of W.T. Kenney Co., Inc., a fourth-generation professional painting contracting business based in Arlington, Massachusetts. Continue reading Ready to Meet the Demand? Five Tips for Better Recruitment and Retention in a COVID-19 World

Premium Product for Premium Customers: A New Exterior Paint with Self-Cleaning Technology

Need an excellent-looking, long-lasting premium finish for customers that require best-in-class performance? New Emerald® Rain Refresh™ Exterior Acrylic Latex with Self-Cleaning Technology is an innovative coating that will help you stand out from the competition. Continue reading Premium Product for Premium Customers: A New Exterior Paint with Self-Cleaning Technology

Extend Your Painting Season with FlexTemp Exterior Acrylic Latex

Working in a hot climate? Now you can beat the heat as well as the cold with new FlexTemp™ Exterior Latex with Extreme Temp Technology® that allows you to paint in temperature extremes from 35°F to 120°F without changing application techniques or adding extenders. Continue reading Extend Your Painting Season with FlexTemp Exterior Acrylic Latex

How One Paint Pro Uses His Sherwin-Williams® PRO Account to Save Time, Improve Efficiency

As a professional painting contractor, you’re looking for any way you can find to make your day easier and give you a leg up on the competition. Continue reading How One Paint Pro Uses His Sherwin-Williams® PRO Account to Save Time, Improve Efficiency