Use FREE Virtual Color Consultations to differentiate your business from the competition
Did you know choosing color is homeowners’ biggest pain point when it comes to painting their home? And when a potential customer can’t decide on color, it can quickly become your biggest paint point too.
Indecisive homeowners can drag their feet when it comes to closing a sale or starting a job, causing unnecessary delays and frustration. But what if you could help homeowners find or match their perfect color without choosing the actual color for them? Instead, you can become an invaluable resource to your customers by connecting them with a trusted and trained color expert—someone who can build their confidence and guide them to quicker decision making.
Continue reading Easily Navigate the Color Conversation with Homeowners →
Turn color into your competitive advantage
Even though you may feel like more of an expert in products than color, that’s no barrier to helping your customers in their color journey. Thanks to a suite of innovative tools from Sherwin-Williams, you can direct your customers to find the color they’re looking for, learn which colors are trending, and meet virtually with an expert design team to find the perfect palette for them.
These three services can help you leverage color to succeed.
Continue reading Use Color to Win →
In this article, we take our annual look at all the best new equipment and supplies available for pro painters. This year, that includes slip-resistant drop cloths, cutting-edge lift-assist ladder technology, higher-quality production tape, new and improved color matching tools and much more. Continue reading Top New Tools for Pro Painters in 2022 →