Run your business from anywhere with digital tools designed for you.
Owning your own painting business means wearing a lot of hats. While you may not know what unique challenges today will bring, you can be prepared for anything with the digital tools available through the Sherwin-Williams PRO+ Program. Continue reading Get the Most Out of the Sherwin-Williams PRO+ Program
This New Jersey-based painter credits his Sherwin-Williams team for helping solve some of his biggest challenges
After 28 years of working in the painting industry, Wilber Vargas—founder, owner, and manager of Wilber’s Painting in Maplewood, New Jersey—says it takes a lot to surprise him. But he’s been happily surprised by how his local Sherwin-Williams team has committed to supporting his business. Continue reading Above and Beyond
The annual Sherwin-Williams Colormix® Forecast is not just a useful resource for your residential projects. As the company’s team of experts craft their color forecast, they hand-select key commercial colors and weave them into each palette. The result is Colormix® for Commercial Spaces.
From stunning blues and greens to dramatic darks and deeps, you can recommend these colors for your customers’ commercial properties with confidence. In this article, we’ll take a look at these curated picks as they apply to commercial, hospitality, education, healthcare, multi-family, new residential and beyond. Continue reading Better Colors for All Your Jobs: Colormix® for Commercial Spaces
Bust through homeowner indecision with these icebreakers
For some customers, committing to a specific color can be intimidating. What if it’s not quite right? What if it looks different in real life than how they imagined it in their head? What if this color goes out of style almost as soon as it dries? That fear can lead to paralysis—and may delay the start of your painting project waiting while you wait for a decision.
But you don’t have to wait. By engaging the customer in a conversation about color, you can help them gain the confidence to lock in their color selection and move forward. Best of all, it doesn’t require you to be a color expert; all you have to do is get them talking and pay attention. Continue reading 3 Ways to Start the Color Conversation
These tools and resources can give your business a competitive advantage
In a crowded painting market, you want to give your business every possible advantage. Standing out from the crowd means consistently reevaluating your business practices, seeking out learning opportunities for you and your crew, and finding the right tools and resources—like the ones found in the Sherwin-Williams PRO+ program—no matter what your business needs are. These are the things that can help you gain an edge over your competitors. Continue reading Set Your Business Apart
Use FREE Virtual Color Consultations to differentiate your business from the competition
Did you know choosing color is homeowners’ biggest pain point when it comes to painting their home? And when a potential customer can’t decide on color, it can quickly become your biggest paint point too.
Indecisive homeowners can drag their feet when it comes to closing a sale or starting a job, causing unnecessary delays and frustration. But what if you could help homeowners find or match their perfect color without choosing the actual color for them? Instead, you can become an invaluable resource to your customers by connecting them with a trusted and trained color expert—someone who can build their confidence and guide them to quicker decision making.
Continue reading Easily Navigate the Color Conversation with Homeowners
Provide guidance and expertise with Sherwin-Williams color tools and services
One of the trickiest challenges pros face is helping customers make color choices. As a contractor, you may not feel like an expert on color or have the time to dedicate to help homeowners through the possibly overwhelming color selection process. Thankfully, with Sherwin-Williams in your corner, you have all the tools necessary to help even the most indecisive customer imagine the perfect palette.
Capitalize on expert advice to give your property a competitive advantage
First impressions are important. A fresh coat of paint in a stylish new color can go a long way to help your property get noticed from the crowd and attract new residents.
Sherwin-Williams’ team of color experts can help guide you through the color selection process.
Turn color into your competitive advantage
Even though you may feel like more of an expert in products than color, that’s no barrier to helping your customers in their color journey. Thanks to a suite of innovative tools from Sherwin-Williams, you can direct your customers to find the color they’re looking for, learn which colors are trending, and meet virtually with an expert design team to find the perfect palette for them.
These three services can help you leverage color to succeed.
Let Sherwin-Williams Color Marketing & Design Services Improve Your Curb Appeal
For many multi-family property managers, decisions about color are outside their comfort zone. However, a team of color experts at Sherwin-Williams can show you how color can help attract and retain residents. And if you lack color confidence, they have the necessary tools and resources you need to get color working for you and your properties.
In this third installment of a series on achieving sales success for PRO painting contractors, Archie Bartel offers sales tips and guidelines for contractors trying to improve their sales performance. Bartel, Sherwin-Williams Director of Sales Force Effectiveness, is the former Marketing Director for Residential Repaint at Sherwin-Williams. This article will examine the continued importance of being customer-focused during color discussion and closing the sale. Continue reading Art of the Sale: Discussing Color and the Close
Color selection can be a tricky hurdle for a contractor to navigate in any painting project. The wrong color can result in a disappointed customer and may even lead to a negative review on an otherwise well-executed project. Continue reading Differentiate Yourself by Offering Homeowners Free Virtual Color Consultation
