These tools and resources can give your business a competitive advantage
In a crowded painting market, you want to give your business every possible advantage. Standing out from the crowd means consistently reevaluating your business practices, seeking out learning opportunities for you and your crew, and finding the right tools and resources—like the ones found in the Sherwin-Williams PRO+ program—no matter what your business needs are. These are the things that can help you gain an edge over your competitors. Continue reading Set Your Business Apart
Use FREE Virtual Color Consultations to differentiate your business from the competition
Did you know choosing color is homeowners’ biggest pain point when it comes to painting their home? And when a potential customer can’t decide on color, it can quickly become your biggest paint point too.
Indecisive homeowners can drag their feet when it comes to closing a sale or starting a job, causing unnecessary delays and frustration. But what if you could help homeowners find or match their perfect color without choosing the actual color for them? Instead, you can become an invaluable resource to your customers by connecting them with a trusted and trained color expert—someone who can build their confidence and guide them to quicker decision making.
Continue reading Easily Navigate the Color Conversation with Homeowners
Provide guidance and expertise with Sherwin-Williams color tools and services
One of the trickiest challenges pros face is helping customers make color choices. As a contractor, you may not feel like an expert on color or have the time to dedicate to help homeowners through the possibly overwhelming color selection process. Thankfully, with Sherwin-Williams in your corner, you have all the tools necessary to help even the most indecisive customer imagine the perfect palette.
Continue reading Faster Color Choices, Faster Finishes
Capitalize on expert advice to give your property a competitive advantage
First impressions are important. A fresh coat of paint in a stylish new color can go a long way to help your property get noticed from the crowd and attract new residents.
Sherwin-Williams’ team of color experts can help guide you through the color selection process.
Continue reading Design-Driven Color with Impact
Turn color into your competitive advantage
Even though you may feel like more of an expert in products than color, that’s no barrier to helping your customers in their color journey. Thanks to a suite of innovative tools from Sherwin-Williams, you can direct your customers to find the color they’re looking for, learn which colors are trending, and meet virtually with an expert design team to find the perfect palette for them.
These three services can help you leverage color to succeed.
Continue reading Use Color to Win
Let Sherwin-Williams Color Marketing & Design Services Improve Your Curb Appeal
For many multi-family property managers, decisions about color are outside their comfort zone. However, a team of color experts at Sherwin-Williams can show you how color can help attract and retain residents. And if you lack color confidence, they have the necessary tools and resources you need to get color working for you and your properties.
Continue reading Maximize Your Property’s Color Potential
In this third installment of a series on achieving sales success for PRO painting contractors, Archie Bartel offers sales tips and guidelines for contractors trying to improve their sales performance. Bartel, Sherwin-Williams Director of Sales Force Effectiveness, is the former Marketing Director for Residential Repaint at Sherwin-Williams. This article will examine the continued importance of being customer-focused during color discussion and closing the sale. Continue reading Art of the Sale: Discussing Color and the Close
Color selection can be a tricky hurdle for a contractor to navigate in any painting project. The wrong color can result in a disappointed customer and may even lead to a negative review on an otherwise well-executed project. Continue reading Differentiate Yourself by Offering Homeowners Free Virtual Color Consultation