Provide guidance and expertise with Sherwin-Williams color tools and services
One of the trickiest challenges pros face is helping customers make color choices. As a contractor, you may not feel like an expert on color or have the time to dedicate to help homeowners through the possibly overwhelming color selection process. Thankfully, with Sherwin-Williams in your corner, you have all the tools necessary to help even the most indecisive customer imagine the perfect palette.
Capitalize on expert advice to give your property a competitive advantage
First impressions are important. A fresh coat of paint in a stylish new color can go a long way to help your property get noticed from the crowd and attract new residents.
Sherwin-Williams’ team of color experts can help guide you through the color selection process.
Turn color into your competitive advantage
Even though you may feel like more of an expert in products than color, that’s no barrier to helping your customers in their color journey. Thanks to a suite of innovative tools from Sherwin-Williams, you can direct your customers to find the color they’re looking for, learn which colors are trending, and meet virtually with an expert design team to find the perfect palette for them.
These three services can help you leverage color to succeed.
Let Sherwin-Williams Color Marketing & Design Services Improve Your Curb Appeal
For many multi-family property managers, decisions about color are outside their comfort zone. However, a team of color experts at Sherwin-Williams can show you how color can help attract and retain residents. And if you lack color confidence, they have the necessary tools and resources you need to get color working for you and your properties.
In this third installment of a series on achieving sales success for PRO painting contractors, Archie Bartel offers sales tips and guidelines for contractors trying to improve their sales performance. Bartel, Sherwin-Williams Director of Sales Force Effectiveness, is the former Marketing Director for Residential Repaint at Sherwin-Williams. This article will examine the continued importance of being customer-focused during color discussion and closing the sale. Continue reading Art of the Sale: Discussing Color and the Close
Color selection can be a tricky hurdle for a contractor to navigate in any painting project. The wrong color can result in a disappointed customer and may even lead to a negative review on an otherwise well-executed project. Continue reading Differentiate Yourself by Offering Homeowners Free Virtual Color Consultation
