Tag Archives: Virtual Color Consultation

Art of the Sale: Discussing Color and the Close

In this third installment of a series on achieving sales success for PRO painting contractors, Archie Bartel offers sales tips and guidelines for contractors trying to improve their sales performance. Bartel, Sherwin-Williams Director of Sales Force Effectiveness, is the former Marketing Director for Residential Repaint at Sherwin-Williams. This article will examine the continued importance of being customer-focused during color discussion and closing the sale. Continue reading Art of the Sale: Discussing Color and the Close

Differentiate Yourself by Offering Homeowners Free Virtual Color Consultation

Color selection can be a tricky hurdle for a contractor to navigate in any painting project. The wrong color can result in a disappointed customer and may even lead to a negative review on an otherwise well-executed project. Continue reading Differentiate Yourself by Offering Homeowners Free Virtual Color Consultation