Stumped by social media? You won’t be after reading this advice
When it comes to connecting with your local community, social media can be a game changer. It lets potential customers find you without you having to spend days knocking on doors or cold calling.
But social media isn’t just a box you check—using it well is a craft unto itself, and like any craft, some techniques and methods work better than others. While paid ads and sponsored content can be a quick way to get your name out to prospective clients, the savvy social media user may be able to draw a large audience with just a smartphone and a little trial-and-error. Continue reading 3 Secrets to Organic Social Media Success
Save time and skip the headaches by decluttering your van
The painter’s van is the central hub of your business—your office on the go. That’s why optimizing your van’s loadout is so important. A disorganized or overcrowded van can make it hard to find what you’re looking for when you need it. Painters can be stuck taking multiple trips from the van to the job site and back again just to get everything they need, time that could be better spent painting or with a client. Continue reading How to Fit Everything You Need in One Van
Generate quality leads from social media with these 6 tips
Tell the painters on your team to pull out their phones and get on social media. No, it’s not a distraction or a waste of time on the job. In fact, savvy social media skills can save your business time and help you land more jobs and make more money. Continue reading How to Build Your Social Media Presence
If you haven’t already gone airless, here’s 3 reasons to start
When purchasing a sprayer, you want to make the right decision. After all, buying a sprayer is a significant financial investment.
Many painting contractors have been increasingly choosing airless sprayers. Garrett Bogart, national account specialist at Graco, explains the three main advantages of choosing an airless sprayer, a couple of models he recommends for pros, and some best practices to keep your sprayer functioning at a high level for years to come. Continue reading The Pro’s Guide to Airless Spraying
Bust through homeowner indecision with these icebreakers
For some customers, committing to a specific color can be intimidating. What if it’s not quite right? What if it looks different in real life than how they imagined it in their head? What if this color goes out of style almost as soon as it dries? That fear can lead to paralysis—and may delay the start of your painting project waiting while you wait for a decision.
But you don’t have to wait. By engaging the customer in a conversation about color, you can help them gain the confidence to lock in their color selection and move forward. Best of all, it doesn’t require you to be a color expert; all you have to do is get them talking and pay attention. Continue reading 3 Ways to Start the Color Conversation
6 creative ways tape can add efficiency to your work
Painting pros know a high-quality tape can deliver sharp paint lines. But on painting jobs, painter’s and masking tapes offer many more uses than their names might imply. Over the years, pros in the trades have come up with some tape hacks to boost efficiency, clean work areas and keep painting jobs on track. Continue reading Beyond Taping
Get more paying customers with these four tips
Leads are the lifeblood of any painting business, but acquiring them is easier said than done. Moreover, you want to make sure your estimates actually turn into paying customers, so acquiring targeted, high-quality leads is important to ensure you’re not wasting your time. When you start off with the right customers, you are much more likely to win the job.
Here’s four things you can start doing today to continually generate quality leads for your business, so that you can spend less time on marketing and more time on painting. Continue reading How to Generate More Leads
Improve project efficiency and homeowner satisfaction with premium upgrades
Successful painting contractors agree that a customer-focused sales approach typically results not only in improved customer satisfaction but the opportunity to upgrade to products that can improve project profitability. Continue reading Customer-Focused Interior Upgrade Solutions
Help customers create visual interest with ceiling paint
While your customers are accustomed to carefully choosing the color of paint used on the four walls of a room, the ceiling is often overlooked. As a professional painting contractor, you know that the ceiling—sometimes referred to as “the fifth wall”—is an important component of any painting job.
Continue reading Painting the Fifth Wall
Turn your five-star work into lead generation with these tips
If you want to generate more leads as a contractor, then one area you should focus on improving is your business’ online presence. One of the simplest ways to do this is by highlighting positive reviews of your company. The more positive reviews you have on places like Google, Yelp, and Facebook Marketplace, the higher your business will appear in searches, leading to more passive lead generation and increased business. And the better your review score, the better quality leads you’ll get.
It’s worth it to try and get more reviews then—but how do you go about getting them? Here’s six easy ways to start generating more five-star reviews for your business.
Continue reading How to Earn More Five-Star Reviews
The city of Fishers, Indiana has a colorful new welcoming mural, thanks to the Wilkinson Brothers and Sherwin-Williams paint.
Continue reading Project Profile: A Trio of Premium Paints Ensures Long-Lasting Color for Midwest Mural
For more than 30 years, PPC magazine has been on job sites throughout the U.S. and Canada asking residential and commercial paint pros to share their stories. This issue: Corissa Cook, who markets herself as The Painting Chick and specializes in interior painting in the Pittsburgh area.
Continue reading Contractor Q&A: Corissa Cook Takes a Very Personal Path to Painting Success
As a paint pro, you probably feel qualified to answer almost any question a client asks you about the painting process. After all, it’s your area of expertise. But when conversations turn to color selection, you may feel less confident recommending colors, selecting palettes, and offering your opinion on aesthetic decisions. Continue reading Cutting Through the Noise: New Color Trend Report Gives Contractors Confidence for Color Conversations
Ever since the very first issue of PPC was published in 1991, the magazine has been a place for professional painting contractors to learn how to up their painting game, both in the office and out on the job site. Continue reading Meet Your New ProPartner™
Want answers to your most pressing painting problems? PPC’s Ask Your ProPartner™ columnist Dennis Fiorilli is here to help. This time: answers to the most common questions about repainting cabinets. Continue reading Repainting Cabinets: Answers to Pros’ FAQs by Your ProPartner™
Want to save money and time with services and tools that make your entire business run smoother? Want to build your business with the services and tools you need today plus cutting-edge solutions for tomorrow? PRO+ductive Solutions is an ongoing initiative started by Sherwin-Williams to help contractors save time, complete jobs quickly, and save money to generate more profit.
The latest additions to this part of the company’s PRO+ program include free delivery, a time-saving sanding tool and the latest advance in cabinet coatings. Continue reading Want to Get the Job Done Faster? Try These Latest PRO+ductive Solutions