Get more work from customers who value quality
So you’re not the lowest-priced painting contractor around.
That’s fine. Certainly, a lowest-price strategy might earn you additional work, but the margins will be thin, your profitability will suffer, and the type of customer you land will typically be less likely to offer a referral or future repeat business. So while a low-price strategy sometimes make sense, it shouldn’t be your norm. Continue reading Selling Your Value Proposition
Popular Paint Pro Training Videos help PROs — and their teams — achieve more
A Sherwin-Williams initiative designed to help grow the skill sets of new painters and address an overall painting industry labor shortage continues to be a major success, according to company officials and the contractors who benefit from it. Continue reading Making a Difference
Your appearance, attitude and timeliness all contribute to your customer’s satisfaction
A new paint finish may be what a customer has hired you for, but the experience of having you deliver that paint job is just as likely to leave a lasting impression. Continue reading Building the Customer Experience
How your company can achieve more if you do less
A recent Gallup survey of company leaders demonstrates that those who effectively delegate authority see their companies grow faster and generate more revenue. Continue reading Delegate Effectively
A spring 2021 survey conducted by Sherwin-Williams asked more than 1,000 members of a DIY advisory panel a question of particular relevance to painting contractors: Why, exactly, do homeowners decide to hire out painting services? Continue reading Why do Homeowners Hire Painters?
How to make old business your best source of new business
A recent survey of painting contractors conducted by Sherwin-Williams reports that your best generator of new business remains the satisfied homeowner-customer whose house you just finished. Continue reading Earning the Referral
Repeat business is where it’s at.
Continue reading Hit the Repeat Button: 5 Surefire Ways to Keep Customers Coming Back
In each issue of PPC, we go behind the scenes to interview pro painters about some of their most challenging projects. This time: the Kalahari Resort in Round Rock, Texas. Continue reading Coating the Kalahari: Experience Key to Painting the Country’s Largest Indoor Waterpark
The Sherwin-Williams Commercial Colormix Collections are a great resource that can help you assist your customers with color selection on a wide array of projects, from hospitality and healthcare to education, new residential and multi-family properties.
Continue reading Commercial Color Collections: Great Ways to Help Your Customers Choose the Best Colors for their Projects
As part of our ongoing mission to help painting professionals maximize their jobsite productivity, each issue of PPC features a roundup of some of our favorite application tools and essential job site equipment and supplies. Here are our Winter 2021 issue picks: Continue reading Winter 2021 Editor’s Picks: Tools to Help Increase Your Jobsite Productivity
Sherwin-Williams welcomes new beginnings with its 2022 Color of the Year, Evergreen Fog SW 9130 (215-C4). Continue reading The 2022 Color of the Year: Evergreen Fog
Do you have micromanaging tendencies? With a little self-awareness and some hard work, you can learn to let go. This 7-step approach will help you do it. Continue reading ‘I’m Stuck in the Weeds and Can’t Get Out! The Micromanager’s Recovery Guide
Answers to paint pros’ most pressing questions by Rick Watson, Ask Your ProPartner™ columnist for PPC magazine. This time: Rick takes a look back at some of the most common problems for pro painters. Continue reading Don’t Make These Common Painting Mistakes!
Painting Contractors Association (PCA) has operated under a few different names over the years. One thing that hasn’t changed is the trade association’s mission to serve the coating and wall covering industry with standards, education, training, advocacy, and best practices essential to member success. Continue reading PCA Overdrive: ‘The Netflix of the Painting Industry’
