Repeat business is where it’s at. According to the book Marketing Metrics, businesses have a 60 to 70 percent chance of selling to an existing customer, while the probability of selling to a new prospect is only 5 to 20 percent.
Studies also show that repeat customers spend 33 percent more compared to new customers.
With the popularity of home improvement content on TV, YouTube and social media, your customer base is more sophisticated than ever. Even if they haven’t picked up a paint brush themselves, homeowners certainly know what to look for in a contractor.
In this article, we’ll take a look at five easy and effective things you can do in your everyday customer interactions to build your reputation and generate more repeat business.
Continue reading Hit the Repeat Button: 5 Surefire Ways to Keep Customers Coming Back
In each issue of PPC, we go behind the scenes to interview pro painters about some of their most challenging projects. This time: the Kalahari Resort in Round Rock, Texas. Continue reading Coating the Kalahari: Experience Key to Painting the Country’s Largest Indoor Waterpark
The Sherwin-Williams Commercial Colormix Collections are a great resource that can help you assist your customers with color selection on a wide array of projects, from hospitality and healthcare to education, new residential and multi-family properties.
Continue reading Commercial Color Collections: Great Ways to Help Your Customers Choose the Best Colors for their Projects
As part of our ongoing mission to help painting professionals maximize their jobsite productivity, each issue of PPC features a roundup of some of our favorite application tools and essential job site equipment and supplies. Here are our Winter 2021 issue picks: Continue reading Winter 2021 Editor’s Picks: Tools to Help Increase Your Jobsite Productivity
Sherwin-Williams welcomes new beginnings with its 2022 Color of the Year, Evergreen Fog SW 9130 (215-C4). Continue reading The 2022 Color of the Year: Evergreen Fog
Do you have micromanaging tendencies? With a little self-awareness and some hard work, you can learn to let go. This 7-step approach will help you do it. Continue reading ‘I’m Stuck in the Weeds and Can’t Get Out! The Micromanager’s Recovery Guide
Answers to paint pros’ most pressing questions by Rick Watson, Ask Your ProPartner™ columnist for PPC magazine. This time: Rick takes a look back at some of the most common problems for pro painters. Continue reading Don’t Make These Common Painting Mistakes!
Painting Contractors Association (PCA) has operated under a few different names over the years. One thing that hasn’t changed is the trade association’s mission to serve the coating and wall covering industry with standards, education, training, advocacy, and best practices essential to member success. Continue reading PCA Overdrive: ‘The Netflix of the Painting Industry’
For more than 30 years, PPC magazine has been on job sites throughout the U.S. and Canada asking residential and commercial paint pros to share their stories. This issue: Andrew Campagnone, owner of Finished Work Painting in Swansea, Massachusetts. Continue reading Contractor Q&A: Andrew Campagnone on Giving Back and What it Takes to Be a Pro
Running a profitable contracting business takes a significant investment in time, effort and patience. As a business owner, it’s important to make strategic decisions to maximize profit and keep the business growing. This is especially true with equipment that is relied on every day. Continue reading Increase Productivity and Profits with New Sprayer Technology
Are you looking for a perfect holiday gift for the hard-working members of your painting crew? The Sherwin-Williams® Painter’s Tool Bag is a perfect solution for busy paint pros. Continue reading Holiday Gift Ideas: Give the Bag That Keeps on Giving
For more than 30 years, PPC magazine has been on job sites throughout the U.S. and Canada asking residential and commercial paint pros to share their stories. In our Pro to Pro column, we recap some of the best advice contractors have received and passed on over the last three decades. THIS TIME: Sher Payne, Perfeck Painting by Sher, Midway, Texas: Continue reading Pro to Pro with Sher Payne: A Passion for Painting
Condition analysis is key to ensuring a successful coatings project
When new, existing, or compromised concrete is your substrate, a wide variety of factors will determine the long-term success of your coatings project. And long before choosing a coating comes analysis of the surface and understanding the job your coating will perform. Continue reading Coating Concrete
After a year off due to COVID, the Painting Contractor Association’s annual EXPO is back in 2022. Continue reading Industry News: PCA Expo is Back for 2022