Repeat business is where it’s at. According to the book Marketing Metrics, businesses have a 60 to 70 percent chance of selling to an existing customer, while the probability of selling to a new prospect is only 5 to 20 percent.
Studies also show that repeat customers spend 33 percent more compared to new customers.
With the popularity of home improvement content on TV, YouTube and social media, your customer base is more sophisticated than ever. Even if they haven’t picked up a paint brush themselves, homeowners certainly know what to look for in a contractor.
In this article, we’ll take a look at five easy and effective things you can do in your everyday customer interactions to build your reputation and generate more repeat business.
Continue reading Hit the Repeat Button: 5 Surefire Ways to Keep Customers Coming Back
Condition analysis is key to ensuring a successful coatings project
When new, existing, or compromised concrete is your substrate, a wide variety of factors will determine the long-term success of your coatings project. And long before choosing a coating comes analysis of the surface and understanding the job your coating will perform. Continue reading Coating Concrete
Falls from ladders, scaffolding and roofs can be extremely costly to painting businesses and their employees. Here’s how to avoid them. Continue reading Play It Safe: How to Lower Your Risk for Jobsite Falls
As a professional painting contractor, you know how important color is to your customers. But it can also be tricky. Continue reading In the MODE: The 2022 Colormix® Color Forecast
The iconic past of a 127-year-old hotel has been rekindled, thanks to the expertise and hard work of a Connecticut painting contractor. Continue reading Making the Grade: Historic Hotel Reborn as the Graduate New Haven
Answers to paint pros’ most pressing questions by Rick Watson, Ask Your ProPartner™ columnist for PPC magazine. This time: Rick relates his own experience to answer a question about black spots on walls and ceiling. Continue reading Black Spots on Walls or Ceilings? Here’s What You Need to Do
As part of our ongoing mission to help painting professionals maximize their jobsite productivity, each issue of PPC features a roundup of some of our favorite application tools and essential job site equipment and supplies. Here are our Fall 2021 issue picks:
Continue reading Fall 2021 Editor’s Picks: Tools to Help You Work Easier and Faster
Q: I’m training new painters on how to professionally mask a job. What tips can you give me for helping them use a hand masker effectively?
Continue reading Best Practices: Professional Masking Tips from a 3M Engineer
Two recent studies by Sherwin-Williams offer insights on referrals, lead generation and contractor hiring trends. Continue reading How Do You Get New Customers? Industry Studies Offer Insights
For more than 30 years, PPC magazine has been on job sites throughout the U.S. and Canada asking residential and commercial paint pros to share their stories. This issue: W.W. Nash & Sons, Inc., a commercial painting contracting company based in Richmond, Virginia.
Continue reading Contractor Q&A: Sean Nash on the Lessons of a Four-Generation Paint Family
Health and safety on the job site is more important than ever. That includes controlling workplace hazards and using personal protective equipment when needed. In this article, we’ll outline the best practices for the proper use and care of reusable respirators. Continue reading The Proper Use and Care of Reusable Respirators
Respiratory protection was challenging to come by in the past year, but that doesn’t make health and safety on the jobsite any less important.
Suppliers are refocused on jobsite protection, which means more ways for you and your crew to stay safe. Sherwin-Williams carries a full range of disposable and reusable respirators to help ensure that you and your crew stay safe. Continue reading Jobsite Safety: New Advances in Respirators
Painters are exposed to several occupational risk factors for falling. What can you do to minimize the risk? In this article, we list a number of free industry resources that are available to help inform you, train your team and keep safety at the forefront of everyone’s focus while on the job.
Continue reading Free Resources for Professional Painters: Ladder Safety and Fall Prevention
It starts with building the right mindset
The healthcare segment may feel exclusive to the contractor who wants to build an avenue to success in that market, but the strategy isn’t necessarily complicated, according to a Sherwin-Williams market segment specialist. Continue reading Breaking into the Healthcare Segment