How to reduce their frequency — and deal with them when they occur
Callbacks are a drain on profitability and productivity, not to mention the potential damage unsatisfied customers can do to your reputation and brand in referrals and social media. Continue reading Containing Callbacks
It’s a fun, easy way to grow customer confidence in your services
Looking to make a bigger impact with your marketing efforts? Many contractors are turning to video, which they are using to connect with customers and prospects on websites and social media channels such as YouTube and Facebook. Continue reading Reach More Prospects with Video
In this article, we explore the importance of sheen and gloss, and how those qualities impact both the longevity and appearance of the paint finish. Continue reading Understanding Gloss and Sheen: A Guide for Paint Professionals
You should be — even if it’s decades away
Whether you’re a hungry young go-getter in the painting contractor world or a veteran who leaves most trips up the ladder to the younger set, retirement merits consideration as you conduct business. Continue reading Thinking About Retirement Yet?
As a business owner, you’re always looking for new ways to generate income. In this article, we’ll take a look at the potential opportunities in remodeling for painting contractors, along with the best coatings to use and some hard-won practical advice from a painting contractor who has been there. Continue reading Uncovering Opportunities: Is Now the Time to Add Remodeling to Your Painting Services?
There are 153 different paint brush configurations available from Purdy Professional Painting Tools, all handcrafted by skilled brush makers and customized to put a perfect finish on whatever you’ll be painting next. Continue reading There is a Perfect Purdy® Brush for Every Project
It may be known as the Purdy® Painter’s Backpack, but that descriptor doesn’t do justice to the level of organization and storage this innovative new offering brings to the professional painting contractor. Continue reading The First Painter’s Backpack Designed By Pros, For Pros
As a professional painting contractor, you’ve likely faced competitive bidding situations in which the “winner” was simply the bidder who offered the least expensive option. But if you’re the winner in such a scenario, what exactly is your prize? And could it be in your interest to provide a bid that is more in alignment with the challenges of the task at hand? Continue reading Are You Charging Enough?
Pros know that the quality of the coatings they use has a big effect on the final finish and durability of any paint job. In this article, we explore the qualities that distinguish the best interior and exterior paints and offer advice on how painting contractors can make the best decisions for their customers’ project and budget needs. Continue reading Fact or Fiction: Does Paint Quality Really Matter?
New from Sherwin-Williams: The Living Well™ collection, featuring paints and colors carefully chosen to help you turn your customer’s home into a haven of comfort, style and well-being.
Continue reading Turn Your Customer’s Home Into a Haven with the New Living Well™ Collection
Answers to paint pros’ most pressing questions by Rick Watson, Ask Your ProPartner™ columnist for PPC magazine. This time: Rick talks about a painting challenge he recently encountered, and walks us through the product selection process and application methods he used to take care of it. Continue reading Water in the Basement Calls for Smart Painting Solutions
2020 was a year unlike any other for paint industry trade organizations like the Painting Contractors Association. Contractors from across the country attended the annual PCA Expo in February, but soon after the world was hit by a global pandemic. PPC editor Mike Starling sat down with Nigel Costolloe, Executive Director of the PCA, to see what was learned this year and how it is shaping the organization’s role going forward. Continue reading From Paycheck Protection to Virtual Networking: How the PCA is Answering the Challenges of 2020
Designed to fill a gap of resources for the commercial painting business owner, a new trade organization called the Commercial Painting Industry Association (CPIA) was formed in 2020.
The organization is described by founders Steve Hester and Aaron Moore as “a peer group-driven trade association focused on bringing together elite business owners and their key team members on a regular basis to share, connect, and grow as both individuals and leaders.” PPC editor Mike Starling spoke with Moore to see how the CPIA’s first year went, and what’s on tap for 2021. Continue reading The CPIA Looks Back at 2020 and What’s Ahead for Commercial Painters in 2021
It’s now easier than ever to promote your services as a professional painting contractor, capture job details and product features and benefits, and more impactfully communicate with your customers and prospects. Continue reading Easy-to-Use Customizable Marketing Materials for PROs