The Living Well™ Collection is an inspired mix of paints and color carefully chosen to invite a sense of comfort, style, and well-being into your customer’s home. In this article, we’ll dive deeper into the color aspect of the collection. Continue reading Living Well™ Collection: The New Color Palettes
Pro to Pro with Paul Gallo: Don’t Avoid Adversity
For more than 30 years, PPC magazine has been on job sites throughout the U.S. and Canada asking residential and commercial paint pros to share their stories. In our Pro to Pro column, we recap some of the best advice contractors have received and passed on over the last three decades.
THIS TIME: Paul Gallo, Magic Brush Painting, Rutland, Vermont: Continue reading Pro to Pro with Paul Gallo: Don’t Avoid Adversity
GROW YOUR SALES WITH HOAs
Here’s how to get started in this fast-growing industry opportunity
Homeowner Associations (HOAs) offer painting contractors one of the fastest-growing industry opportunities for painting services in North America. There’s a path to getting a piece of the action, according to Sherwin-Williams HOA Account Executive Brandon Beck, but it’s not the conventional approach found in other markets. Continue reading GROW YOUR SALES WITH HOAs
Marketing Strategies: 4 Secrets for Powerful Testimonials
This article is based on an excerpt from the book Attract and Keep Customers for Life by Terry Begue, owner of Begue Painting and a regular contributor to PPC magazine. Continue reading Marketing Strategies: 4 Secrets for Powerful Testimonials
It’s Time to Grow Your Business… or Is It?
Is it time to grow your painting business? Is it time to trim costs and right-size? Or is it time to keep both hands on the wheel, and continue to forge ahead at the current size of your company? Continue reading It’s Time to Grow Your Business… or Is It?
Recognize. Reward. Repeat.
The whys and hows of motivating your paint crews
As a painting contractor, you may believe that your team of employees is fairly compensated, appears generally content in their jobs, and is as motivated as they need to be. Continue reading Recognize. Reward. Repeat.
Containing Callbacks
How to reduce their frequency — and deal with them when they occur
Callbacks are a drain on profitability and productivity, not to mention the potential damage unsatisfied customers can do to your reputation and brand in referrals and social media. Continue reading Containing Callbacks
Reach More Prospects with Video
It’s a fun, easy way to grow customer confidence in your services
Looking to make a bigger impact with your marketing efforts? Many contractors are turning to video, which they are using to connect with customers and prospects on websites and social media channels such as YouTube and Facebook. Continue reading Reach More Prospects with Video
Understanding Gloss and Sheen: A Guide for Paint Professionals
In this article, we explore the importance of sheen and gloss, and how those qualities impact both the longevity and appearance of the paint finish. Continue reading Understanding Gloss and Sheen: A Guide for Paint Professionals
Thinking About Retirement Yet?
You should be — even if it’s decades away
Whether you’re a hungry young go-getter in the painting contractor world or a veteran who leaves most trips up the ladder to the younger set, retirement merits consideration as you conduct business. Continue reading Thinking About Retirement Yet?
Uncovering Opportunities: Is Now the Time to Add Remodeling to Your Painting Services?
As a business owner, you’re always looking for new ways to generate income. In this article, we’ll take a look at the potential opportunities in remodeling for painting contractors, along with the best coatings to use and some hard-won practical advice from a painting contractor who has been there. Continue reading Uncovering Opportunities: Is Now the Time to Add Remodeling to Your Painting Services?
There is a Perfect Purdy® Brush for Every Project
There are 153 different paint brush configurations available from Purdy Professional Painting Tools, all handcrafted by skilled brush makers and customized to put a perfect finish on whatever you’ll be painting next. Continue reading There is a Perfect Purdy® Brush for Every Project
The First Painter’s Backpack Designed By Pros, For Pros
It may be known as the Purdy® Painter’s Backpack, but that descriptor doesn’t do justice to the level of organization and storage this innovative new offering brings to the professional painting contractor. Continue reading The First Painter’s Backpack Designed By Pros, For Pros
Are You Charging Enough?
As a professional painting contractor, you’ve likely faced competitive bidding situations in which the “winner” was simply the bidder who offered the least expensive option. But if you’re the winner in such a scenario, what exactly is your prize? And could it be in your interest to provide a bid that is more in alignment with the challenges of the task at hand? Continue reading Are You Charging Enough?