How to Generate More Leads

Get more paying customers with these four tips

Leads are the lifeblood of any painting business, but acquiring them is easier said than done. Moreover, you want to make sure your estimates actually turn into paying customers, so acquiring targeted, high-quality leads is important to ensure you’re not wasting your time. When you start off with the right customers, you are much more likely to win the job.

Here’s four things you can start doing today to continually generate quality leads for your business, so that you can spend less time on marketing and more time on painting. Continue reading How to Generate More Leads

Customer-Focused Interior Upgrade Solutions

Improve project efficiency and homeowner satisfaction with premium upgrades

Successful painting contractors agree that a customer-focused sales approach typically results not only in improved customer satisfaction but the opportunity to upgrade to products that can improve project profitability. Continue reading Customer-Focused Interior Upgrade Solutions

Painting the Fifth Wall

Help customers create visual interest with ceiling paint

While your customers are accustomed to carefully choosing the color of paint used on the four walls of a room, the ceiling is often overlooked. As a professional painting contractor, you know that the ceiling—sometimes referred to as “the fifth wall”—is an important component of any painting job.

Continue reading Painting the Fifth Wall

How to Earn More Five-Star Reviews

Turn your five-star work into lead generation with these tips

If you want to generate more leads as a contractor, then one area you should focus on improving is your business’ online presence. One of the simplest ways to do this is by highlighting positive reviews of your company. The more positive reviews you have on places like Google, Yelp, and Facebook Marketplace, the higher your business will appear in searches, leading to more passive lead generation and increased business. And the better your review score, the better quality leads you’ll get.

It’s worth it to try and get more reviews then—but how do you go about getting them? Here’s six easy ways to start generating more five-star reviews for your business.

Continue reading How to Earn More Five-Star Reviews

Project Profile: A Trio of Premium Paints Ensures Long-Lasting Color for Midwest Mural

The city of Fishers, Indiana has a colorful new welcoming mural, thanks to the Wilkinson Brothers and Sherwin-Williams paint.
Continue reading Project Profile: A Trio of Premium Paints Ensures Long-Lasting Color for Midwest Mural

Contractor Q&A: Corissa Cook Takes a Very Personal Path to Painting Success

For more than 30 years, PPC magazine has been on job sites throughout the U.S. and Canada asking residential and commercial paint pros to share their stories. This issue: Corissa Cook, who markets herself as The Painting Chick and specializes in interior painting in the Pittsburgh area.
Continue reading Contractor Q&A: Corissa Cook Takes a Very Personal Path to Painting Success

Cutting Through the Noise: New Color Trend Report Gives Contractors Confidence for Color Conversations

As a paint pro, you probably feel qualified to answer almost any question a client asks you about the painting process. After all, it’s your area of expertise. But when conversations turn to color selection, you may feel less confident recommending colors, selecting palettes, and offering your opinion on aesthetic decisions. Continue reading Cutting Through the Noise: New Color Trend Report Gives Contractors Confidence for Color Conversations

Repainting Cabinets: Answers to Pros’ FAQs by Your ProPartner™

Want answers to your most pressing painting problems? PPC’s Ask Your ProPartner™ columnist Dennis Fiorilli is here to help. This time: answers to the most common questions about repainting cabinets. Continue reading Repainting Cabinets: Answers to Pros’ FAQs by Your ProPartner™

Want to Get the Job Done Faster? Try These Latest PRO+ductive Solutions

Want to save money and time with services and tools that make your entire business run smoother? Want to build your business with the services and tools you need today plus cutting-edge solutions for tomorrow? PRO+ductive Solutions is an ongoing initiative started by Sherwin-Williams to help contractors save time, complete jobs quickly, and save money to generate more profit.

The latest additions to this part of the company’s PRO+ program include free delivery, a time-saving sanding tool and the latest advance in cabinet coatings. Continue reading Want to Get the Job Done Faster? Try These Latest PRO+ductive Solutions

Sand Easier, Sand Faster, Sand Longer with No-Slip Grip™ Sandpaper from 3M

When it comes to sanding, not all abrasives are created equal. To choose the appropriate product for each project, you need to consider the surface you’re sanding, what you’re trying to accomplish and what form of abrasive to use. Continue reading Sand Easier, Sand Faster, Sand Longer with No-Slip Grip™ Sandpaper from 3M

Fall 2023 Editor’s Picks: Tools to Boost Your Productivity

As part of our ongoing mission to help painting professionals maximize their job site productivity, each issue of PPC magazine features our favorite application tools and essential job site equipment and supplies. Here are our Fall 2023 picks:
Continue reading Fall 2023 Editor’s Picks: Tools to Boost Your Productivity

Using Premium Products Helps Paint Pros Save Time, Do Better Work and Make More Money. Here’s Why.

Pros know that the quality of the coatings they use has a huge effect on the final finish and durability of any paint job. Bottom line: Better ingredients such as pigment, binders and additives mean better performance. And that can translate to happier customers. Continue reading Using Premium Products Helps Paint Pros Save Time, Do Better Work and Make More Money. Here’s Why.

Set Your Business Apart

These tools and resources can give your business a competitive advantage

In a crowded painting market, you want to give your business every possible advantage. Standing out from the crowd means consistently reevaluating your business practices, seeking out learning opportunities for you and your crew, and finding the right tools and resources—like the ones found in the Sherwin-Williams PRO+ program—no matter what your business needs are. These are the things that can help you gain an edge over your competitors. Continue reading Set Your Business Apart

Getting Started with Google Business Profiles

7 steps to start showing up when clients Google “painters near me”

If you’re a painting business owner, you have probably heard of the importance of having a website, posting updates online, and even SEO (search engine optimization). But many painters don’t have a Google Business Profile. If that’s you, that mistake may be keeping you out of the top Google search results for your area—and it’s important to show up highly on Google. Continue reading Getting Started with Google Business Profiles

PROFESSIONAL PAINTING CONTRACTOR