Turn positive word-of-mouth into booming business with these best practices.
To have a healthy business today, you need to have a healthy online presence. And one of the most important parts of your business’ online presence are your online reviews. A good review can help you reach new customers you would have never run into in real life—and a bad review can turn someone away from your business before you’ve ever said a word to them.
Megan Hinz, marketing community manager at Sherwin-Williams, and her team read and reply to every review for every Sherwin-Williams store across Google, Yelp, Facebook, and sherwin-williams.com. They read hundreds of reviews every day. For this article, she talked to us about her team’s best practices for garnering good reviews, responding professionally, and creating a positive impression for potential online customers.
Continue reading What Online Reviews Can Do for You
In this article, PPC contributing writer Terry Begue talks about the biggest mistakes he made when he started his Ohio-based residential painting company, and what he did to correct them and turn his business around.
Continue reading My 5 Biggest Mistakes, and the Lessons I Learned from Them to Improve My Business
In this article, Terry Begue, professional painting contractor and author of Attract and Keep Customers for Life, shares his insights on three ways to elevate your online presence.
Continue reading Better Branding for a Digital World: 3 Ways to Elevate Your Online Presence
This article is based on an excerpt from the book Attract and Keep Customers for Life by Terry Begue, owner of Begue Painting and a regular contributor to PPC magazine. Continue reading Marketing Strategies: 4 Secrets for Powerful Testimonials
What steps are you taking to protect your business during the COVID-19 emergency? In this article, pro painter and PPC contributing writer Terry Begue offers a framework to help you stay engaged and take care of your customers through this restricted time, so that you can emerge on the other side of this crisis with a business that’s ready to take care of you.
Continue reading A Four-Point Plan to Wow Your Customers and Pull Your Company through the COVID Crisis
Do you suffer from the “I can do it all” mindset? Many business owners do. Here’s what you can do to change. Continue reading 4 Powerful Tips to Free Yourself from the I-Can-Do-It-All Mentality
After reading the headline above, did you say to yourself: “Yes, painting … duh!” Sure, that’s the obvious answer, but not every customer hires a painter for the same reasons. Continue reading Are You Selling What Your Customers Are Buying?
By Terry Begue
“Mr. and Mrs. Smith, did you see the great job we did up the street? It came out great because we’re great!” Continue reading 7 Ways to Communicate “I’m a Professional” …Without Bragging and Turning Off Customers
Every professional painting contractor has his or her own methods for winning the job and closing the sale. For Terry Begue, owner of Begue Painting of Hartville, Ohio, finding common ground with prospective customers is key. Continue reading Best Sales Practices: Finding Common Ground