Get more paying customers with these four tips
Leads are the lifeblood of any painting business, but acquiring them is easier said than done. Moreover, you want to make sure your estimates actually turn into paying customers, so acquiring targeted, high-quality leads is important to ensure you’re not wasting your time. When you start off with the right customers, you are much more likely to win the job.
Here’s four things you can start doing today to continually generate quality leads for your business, so that you can spend less time on marketing and more time on painting. Continue reading How to Generate More Leads
Turn positive word-of-mouth into booming business with these best practices.
To have a healthy business today, you need to have a healthy online presence. And one of the most important parts of your business’ online presence are your online reviews. A good review can help you reach new customers you would have never run into in real life—and a bad review can turn someone away from your business before you’ve ever said a word to them.
Megan Hinz, marketing community manager at Sherwin-Williams, and her team read and reply to every review for every Sherwin-Williams store across Google, Yelp, Facebook, and sherwin-williams.com. They read hundreds of reviews every day. For this article, she talked to us about her team’s best practices for garnering good reviews, responding professionally, and creating a positive impression for potential online customers.
Continue reading What Online Reviews Can Do for You