Turn your five-star work into lead generation with these tips
If you want to generate more leads as a contractor, then one area you should focus on improving is your business’ online presence. One of the simplest ways to do this is by highlighting positive reviews of your company. The more positive reviews you have on places like Google, Yelp, and Facebook Marketplace, the higher your business will appear in searches, leading to more passive lead generation and increased business. And the better your review score, the better quality leads you’ll get.
It’s worth it to try and get more reviews then—but how do you go about getting them? Here’s six easy ways to start generating more five-star reviews for your business.
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Turn positive word-of-mouth into booming business with these best practices.
To have a healthy business today, you need to have a healthy online presence. And one of the most important parts of your business’ online presence are your online reviews. A good review can help you reach new customers you would have never run into in real life—and a bad review can turn someone away from your business before you’ve ever said a word to them.
Megan Hinz, marketing community manager at Sherwin-Williams, and her team read and reply to every review for every Sherwin-Williams store across Google, Yelp, Facebook, and sherwin-williams.com. They read hundreds of reviews every day. For this article, she talked to us about her team’s best practices for garnering good reviews, responding professionally, and creating a positive impression for potential online customers.
Continue reading What Online Reviews Can Do for You