Repeat business is where it’s at. According to the book Marketing Metrics, businesses have a 60 to 70 percent chance of selling to an existing customer, while the probability of selling to a new prospect is only 5 to 20 percent.
Studies also show that repeat customers spend 33 percent more compared to new customers.
With the popularity of home improvement content on TV, YouTube and social media, your customer base is more sophisticated than ever. Even if they haven’t picked up a paint brush themselves, homeowners certainly know what to look for in a contractor.
In this article, we’ll take a look at five easy and effective things you can do in your everyday customer interactions to build your reputation and generate more repeat business.
Continue reading Hit the Repeat Button: 5 Surefire Ways to Keep Customers Coming Back
Do you have micromanaging tendencies? With a little self-awareness and some hard work, you can learn to let go. This 7-step approach will help you do it. Continue reading ‘I’m Stuck in the Weeds and Can’t Get Out! The Micromanager’s Recovery Guide
Painting Contractors Association (PCA) has operated under a few different names over the years. One thing that hasn’t changed is the trade association’s mission to serve the coating and wall covering industry with standards, education, training, advocacy, and best practices essential to member success. Continue reading PCA Overdrive: ‘The Netflix of the Painting Industry’
After a year off due to COVID, the Painting Contractor Association’s annual EXPO is back in 2022. Continue reading Industry News: PCA Expo is Back for 2022
Falls from ladders, scaffolding and roofs can be extremely costly to painting businesses and their employees. Here’s how to avoid them. Continue reading Play It Safe: How to Lower Your Risk for Jobsite Falls
Two recent studies by Sherwin-Williams offer insights on referrals, lead generation and contractor hiring trends. Continue reading How Do You Get New Customers? Industry Studies Offer Insights
In this article, we take a look at a new unified program that combines a multitude of business benefits for professional painters in a user-friendly, all-in-one app. Continue reading Unlock the PRO+ Advantage for 0% Interest Credit, Personalized Business Tools and More
Hotels, resorts and restaurants are an excellent sales opportunity for painting contractors who understand the market and are acquainted with the wide range of finishes available to keep these properties looking good. Continue reading Grow Your Sales in the Hospitality Painting Market
Here’s how to get started in this fast-growing industry opportunity
Homeowner Associations (HOAs) offer painting contractors one of the fastest-growing industry opportunities for painting services in North America. There’s a path to getting a piece of the action, according to Sherwin-Williams HOA Account Executive Brandon Beck, but it’s not the conventional approach found in other markets. Continue reading GROW YOUR SALES WITH HOAs
This article is based on an excerpt from the book Attract and Keep Customers for Life by Terry Begue, owner of Begue Painting and a regular contributor to PPC magazine. Continue reading Marketing Strategies: 4 Secrets for Powerful Testimonials
As a business owner, you’re always looking for new ways to generate income. In this article, we’ll take a look at the potential opportunities in remodeling for painting contractors, along with the best coatings to use and some hard-won practical advice from a painting contractor who has been there. Continue reading Uncovering Opportunities: Is Now the Time to Add Remodeling to Your Painting Services?
2020 was a year unlike any other for paint industry trade organizations like the Painting Contractors Association. Contractors from across the country attended the annual PCA Expo in February, but soon after the world was hit by a global pandemic. PPC editor Mike Starling sat down with Nigel Costolloe, Executive Director of the PCA, to see what was learned this year and how it is shaping the organization’s role going forward. Continue reading From Paycheck Protection to Virtual Networking: How the PCA is Answering the Challenges of 2020
Designed to fill a gap of resources for the commercial painting business owner, a new trade organization called the Commercial Painting Industry Association (CPIA) was formed in 2020.
The organization is described by founders Steve Hester and Aaron Moore as “a peer group-driven trade association focused on bringing together elite business owners and their key team members on a regular basis to share, connect, and grow as both individuals and leaders.” PPC editor Mike Starling spoke with Moore to see how the CPIA’s first year went, and what’s on tap for 2021. Continue reading The CPIA Looks Back at 2020 and What’s Ahead for Commercial Painters in 2021
Paige NeJame is the owner of CertaPro Painters of the South Shore and Boston. In this article, she outlines why it’s a good idea for pro painters to get into the color consulting game. Continue reading 4 Reasons to Offer Color Consultation Services to Your Painting Customer