Category Archives: BUSINESS BUILDERS

Need to Decompress? These Stress Relievers
Can Help

Stress levels may be high these days in the paint contracting world, and if you’re among those struggling to deal with the pressure, you’re not alone. A recent survey conducted by the University of Chicago for the Data Foundation found that roughly two-thirds of Americans say they felt nervous, depressed, lonely or hopeless on at least one of their last seven days.
Continue reading Need to Decompress? These Stress Relievers
Can Help

Are You an Exterior Expert? Here’s How to Raise Your Game

The time is right for exterior painting, especially with interior painting demand down due to COVID-19. If you’re not an exterior specialist, this article will give you the building blocks to elevate your outdoor painting game, from proper surface prep and when to prime to topcoat sheen, applicator options and cleanup.
Continue reading Are You an Exterior Expert? Here’s How to Raise Your Game

PPP Loan Window Extended to August 8

The loan application deadline for the Paycheck Protection Program (PPP) that was created to help small businesses survive the economic downturn due to COVID-19 has been extended until August 8, 2020. The extension was signed into law over the July 4th weekend. Continue reading PPP Loan Window Extended to August 8

7 Things to Do Right Now to Fuel Future Growth

The COVID-19 crisis has hit painting contractors in a variety of ways, and many of you likely have more time on your hands than you did before.

So what to do? Here are some ideas to help maximize your future productivity and ensure you hit the ground running when you’re able to work at full throttle again.
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5 Keys to Making Great Hires for Your Painting Company

Poor hires can have a negative impact on your company’s reputation, and high turnover rates can be a time-consuming financial drain. What’s the solution?
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When Leadership Matters Most: Tough Times Require Strong, Courageous Leaders

It’s never easy to be a leader, even when business is booming. Remember when your phone didn’t stop ringing and your crews barely had time to clean their brushes between jobs? Your critical decision-making and guidance then led your team to maximum success. Continue reading When Leadership Matters Most: Tough Times Require Strong, Courageous Leaders

Lessons from the Past: How Contractors Handled the 2008 Downturn

“The West Wing” was a popular television series that ran through 2006. One episode tells the story of a guy who walks down the street and falls in a hole. The walls are so steep he can’t get out. A doctor passes by and the guy shouts for help. Continue reading Lessons from the Past: How Contractors Handled the 2008 Downturn

A Four-Point Plan to Wow Your Customers and Pull Your Company through the COVID Crisis

What steps are you taking to protect your business during the COVID-19 emergency? In this article, pro painter and PPC contributing writer Terry Begue offers a framework to help you stay engaged and take care of your customers through this restricted time, so that you can emerge on the other side of this crisis with a business that’s ready to take care of you.
Continue reading A Four-Point Plan to Wow Your Customers and Pull Your Company through the COVID Crisis

3 Smart Ways to Keep Your Company Strong through a Down Economy

The COVID-19 emergency is presenting numerous challenges for painting contracting companies. In this article, we explore three ways you can mitigate your risk and build for the future during these challenging economic times.
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Solution Selling vs. Insight Selling: What’s Right for Your Painting Business?

As a contractor, an effective sales approach is as important in your arsenal of tools as a paint brush. Too often, however, contractors think of it as a pitch, and not much more. The fact of the matter is that identifying and employing the best sales approach can result in higher profitability and improved customer satisfaction. Continue reading Solution Selling vs. Insight Selling: What’s Right for Your Painting Business?

Marketing Strategies: 3 Quick Fixes to Make Your Website Stand Out

In today’s business environment, whether you serve homeowners or commercial accounts, it takes more than a good reputation to gain profitable painting projects. Among the pages on your website, three hold golden opportunities for you to connect with prospective customers, says sales and marketing specialist Al Pirozzoli: your about us page, bio page and contact us page. Continue reading Marketing Strategies: 3 Quick Fixes to Make Your Website Stand Out