This article is based on an excerpt from the book Attract and Keep Customers for Life by Terry Begue, owner of Begue Painting and a regular contributor to PPC magazine. Continue reading Marketing Strategies: 4 Secrets for Powerful Testimonials
This summer, PPC hit the road for two days with Noah Kanter, a contractor serving residential customers in northern Vermont. In this article, we talk with him about his go-to coatings and the role his paint supplier plays in his success.
Continue reading Noah Kanter on His Go-To Coatings and How Your Paint Supplier Can Help You Succeed
Friends, family, employees and colleagues are great places to look when you’re hiring. But are you making the most of your network?
Continue reading Recruitment & Retention: How to Get Better at Networking to Make Better Hires
As your company’s leader, you don’t need to know everything. But you need to know who on your team can get you the answers you need.
Continue reading Are You (Really) Listening? And, How to Get Better At It
By Al Pirozzoli
Companies invest untold billions in every form of marketing imaginable. Although much of it is effective, there is one form that tops all the others. For effectiveness and results, referrals are second to none. Continue reading 3 Keys to Generating More Word-of-Mouth Advertising
Habits can be a trap for people in leadership positions. As leaders, they should provide a compelling vision that inspires those around them. Instead, many of them lapse into automatic and mindless thinking. And that can affect every decision they make – and the actions of the people who report to them. Continue reading 4 Steps to Becoming a More Inspiring Leader
Painting contractors are invited to lend their professional expertise in celebration of Sherwin-Williams’ 5th annual National Painting Week, set for May 22-30, 2016. Continue reading National Painting Week: Join Paint Pros Helping Out
By Art Snarzyk