Repeat business is where it’s at. According to the book Marketing Metrics, businesses have a 60 to 70 percent chance of selling to an existing customer, while the probability of selling to a new prospect is only 5 to 20 percent.
Studies also show that repeat customers spend 33 percent more compared to new customers.
With the popularity of home improvement content on TV, YouTube and social media, your customer base is more sophisticated than ever. Even if they haven’t picked up a paint brush themselves, homeowners certainly know what to look for in a contractor.
In this article, we’ll take a look at five easy and effective things you can do in your everyday customer interactions to build your reputation and generate more repeat business.
Continue reading Hit the Repeat Button: 5 Surefire Ways to Keep Customers Coming Back
Painting Contractors Association (PCA) has operated under a few different names over the years. One thing that hasn’t changed is the trade association’s mission to serve the coating and wall covering industry with standards, education, training, advocacy, and best practices essential to member success. Continue reading PCA Overdrive: ‘The Netflix of the Painting Industry’
In this article, we take a look at a new unified program that combines a multitude of business benefits for professional painters in a user-friendly, all-in-one app. Continue reading Unlock the PRO+ Advantage for 0% Interest Credit, Personalized Business Tools and More
This article is based on an excerpt from the book Attract and Keep Customers for Life by Terry Begue, owner of Begue Painting and a regular contributor to PPC magazine. Continue reading Marketing Strategies: 4 Secrets for Powerful Testimonials
What kind of marketing should pro painters be doing now? PPC sat down with Al Pirozzoli, a marketing consultant who has helped numerous painting companies and other trades grow their business through good times and bad. Here is Al’s advice, along with some ideas designed to get you more business now.
Continue reading Smart, Practical Marketing Ideas to Generate More Business Right Now
In today’s business environment, whether you serve homeowners or commercial accounts, it takes more than a good reputation to gain profitable painting projects. Among the pages on your website, three hold golden opportunities for you to connect with prospective customers, says sales and marketing specialist Al Pirozzoli: your about us page, bio page and contact us page. Continue reading Marketing Strategies: 3 Quick Fixes to Make Your Website Stand Out
Want to make 2020 a banner year for you and your painting business? Here are five ways to help ensure your company meets and exceeds the goals you’ve set for it. Continue reading 5 Ways to Run a Better Painting Business in 2020
“Word of mouth.” That’s the answer you’d get if you ask many pro painters to name their favorite marketing strategy. They know that referrals from friends, neighbors and colleagues are some of the best advertising out there. In today’s world, word of mouth advertising isn’t just a person-to-person game. It’s gone digital as well. Continue reading How to Get the Most Out of the Top 5 Social Media Platforms
Want to make the most out of your social media feeds? Here are some suggestions from the marketing experts at Sherwin-Williams. Continue reading 3 Tips for Building a Powerful Social Media Presence
Nick Slavik is a firm believer in the value of master craftsmanship, and he has carved out a profitable niche using “traditional finishing methods to create the best finishes for modern applications.” He’s also a savvy marketer and hosts a popular weekly Facebook Live show called Ask A Painter. PPC had a chance to sit down and talk shop with the owner of Nick Slavik Painting & Restoration Co. in New Prague, Minnesota. Here are some excerpts from our conversation:
Continue reading Contractor Q&A: Nick Slavik on Being a Master Craftsman and Hiring Right to Grow Your Company
As a painting professional, you most likely have a personal LinkedIn page. But do you also have a LinkedIn page for your company? We sat down with Al Pirozzoli, a marketing consultant who has worked with numerous professional painting contracting companies, and asked him to help us understand the value of a LinkedIn company page, and how to make the best use of yours.
Continue reading LinkedIn Company Pages: Are You Making the Most of Yours?
Want to build your brand and give something back to your community? National Painting Week is a perfect opportunity to do both. This year’s nationwide event, sponsored by Sherwin-Williams, is scheduled for May 25-June 4. Continue reading Get Ready to Paint It Forward in 2018
Do you feel like the only way to make more money in your painting business is to find more clients, but you hate the thought of spending your extra cash on marketing?
This simple upselling strategy can add thousands of dollars (or more) to your personal income each year – without investing tons of money or time. Continue reading How to Easily Make More Money on Every Estimate
Most painting contractors face the dilemma of how to keep a reasonable awareness online primarily through their websites. In most cases, they don’t have the expertise to regularly update their websites nor the budget. There is another way. Continue reading 10 Ways to Leverage LinkedIn For Your Painting Company