In this article, PPC contributing writer Terry Begue talks about the biggest mistakes he made when he started his Ohio-based residential painting company, and what he did to correct them and turn his business around.
Continue reading My 5 Biggest Mistakes, and the Lessons I Learned from Them to Improve My Business
Tag Archives: marketing
Social Media Advertising for Painting Contractors: Facebook Ads
In this article, we asked the marketing experts at Sherwin-Williams for tips on how to reach more customers with Facebook Ads.
Continue reading Social Media Advertising for Painting Contractors: Facebook Ads
Marketing Strategies: Social Media for Painting Contractors
In this article, we’ll go over the top three social media platforms for paint pros, and the best ways to use them.
Continue reading Marketing Strategies: Social Media for Painting Contractors
Better Branding for a Digital World: 3 Ways to Elevate Your Online Presence
In this article, Terry Begue, professional painting contractor and author of Attract and Keep Customers for Life, shares his insights on three ways to elevate your online presence.
Continue reading Better Branding for a Digital World: 3 Ways to Elevate Your Online Presence
Hit the Repeat Button: 5 Surefire Ways to Keep Customers Coming Back
Repeat business is where it’s at.
Continue reading Hit the Repeat Button: 5 Surefire Ways to Keep Customers Coming Back
PCA Overdrive: ‘The Netflix of the Painting Industry’
Painting Contractors Association (PCA) has operated under a few different names over the years. One thing that hasn’t changed is the trade association’s mission to serve the coating and wall covering industry with standards, education, training, advocacy, and best practices essential to member success. Continue reading PCA Overdrive: ‘The Netflix of the Painting Industry’
Contractor Q&A: Andrew Campagnone on Giving Back and What it Takes to Be a Pro
For more than 30 years, PPC magazine has been on job sites throughout the U.S. and Canada asking residential and commercial paint pros to share their stories. This issue: Andrew Campagnone, owner of Finished Work Painting in Swansea, Massachusetts. Continue reading Contractor Q&A: Andrew Campagnone on Giving Back and What it Takes to Be a Pro
Unlock the PRO+ Advantage for 0% Interest Credit, Personalized Business Tools and More
In this article, we take a look at a new unified program that combines a multitude of business benefits for professional painters in a user-friendly, all-in-one app. Continue reading Unlock the PRO+ Advantage for 0% Interest Credit, Personalized Business Tools and More
Marketing Strategies: 4 Secrets for Powerful Testimonials
This article is based on an excerpt from the book Attract and Keep Customers for Life by Terry Begue, owner of Begue Painting and a regular contributor to PPC magazine. Continue reading Marketing Strategies: 4 Secrets for Powerful Testimonials
Smart, Practical Marketing Ideas to Generate More Business Right Now
What kind of marketing should pro painters be doing now? PPC sat down with Al Pirozzoli, a marketing consultant who has helped numerous painting companies and other trades grow their business through good times and bad. Here is Al’s advice, along with some ideas designed to get you more business now.
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Marketing Strategies: 3 Quick Fixes to Make Your Website Stand Out
In today’s business environment, whether you serve homeowners or commercial accounts, it takes more than a good reputation to gain profitable painting projects. Among the pages on your website, three hold golden opportunities for you to connect with prospective customers, says sales and marketing specialist Al Pirozzoli: your about us page, bio page and contact us page. Continue reading Marketing Strategies: 3 Quick Fixes to Make Your Website Stand Out
5 Ways to Run a Better Painting Business in 2020
Want to make 2020 a banner year for you and your painting business? Here are five ways to help ensure your company meets and exceeds the goals you’ve set for it. Continue reading 5 Ways to Run a Better Painting Business in 2020
How to Get the Most Out of the Top 5 Social Media Platforms
“Word of mouth.” That’s the answer you’d get if you ask many pro painters to name their favorite marketing strategy. They know that referrals from friends, neighbors and colleagues are some of the best advertising out there. In today’s world, word of mouth advertising isn’t just a person-to-person game. It’s gone digital as well. Continue reading How to Get the Most Out of the Top 5 Social Media Platforms
3 Tips for Building a Powerful Social Media Presence
Want to make the most out of your social media feeds? Here are some suggestions from the marketing experts at Sherwin-Williams. Continue reading 3 Tips for Building a Powerful Social Media Presence
Contractor Q&A: Nick Slavik on Being a Master Craftsman and Hiring Right to Grow Your Company
Nick Slavik is a firm believer in the value of master craftsmanship, and he has carved out a profitable niche using “traditional finishing methods to create the best finishes for modern applications.” He’s also a savvy marketer and hosts a popular weekly Facebook Live show called Ask A Painter. PPC had a chance to sit down and talk shop with the owner of Nick Slavik Painting & Restoration Co. in New Prague, Minnesota. Here are some excerpts from our conversation:
Continue reading Contractor Q&A: Nick Slavik on Being a Master Craftsman and Hiring Right to Grow Your Company
LinkedIn Company Pages: Are You Making the Most of Yours?
As a painting professional, you most likely have a personal LinkedIn page. But do you also have a LinkedIn page for your company? We sat down with Al Pirozzoli, a marketing consultant who has worked with numerous professional painting contracting companies, and asked him to help us understand the value of a LinkedIn company page, and how to make the best use of yours.
Continue reading LinkedIn Company Pages: Are You Making the Most of Yours?
How to Easily Make More Money on Every Estimate
Do you feel like the only way to make more money in your painting business is to find more clients, but you hate the thought of spending your extra cash on marketing?
This simple upselling strategy can add thousands of dollars (or more) to your personal income each year – without investing tons of money or time. Continue reading How to Easily Make More Money on Every Estimate