In this article, Terry Begue, professional painting contractor and author of Attract and Keep Customers for Life, shares his insights on three ways to elevate your online presence.
Repeat business is where it’s at.
Continue reading Hit the Repeat Button: 5 Surefire Ways to Keep Customers Coming Back
Painting Contractors Association (PCA) has operated under a few different names over the years. One thing that hasn’t changed is the trade association’s mission to serve the coating and wall covering industry with standards, education, training, advocacy, and best practices essential to member success. Continue reading PCA Overdrive: ‘The Netflix of the Painting Industry’
For more than 30 years, PPC magazine has been on job sites throughout the U.S. and Canada asking residential and commercial paint pros to share their stories. This issue: Andrew Campagnone, owner of Finished Work Painting in Swansea, Massachusetts. Continue reading Contractor Q&A: Andrew Campagnone on Giving Back and What it Takes to Be a Pro
In this article, we take a look at a new unified program that combines a multitude of business benefits for professional painters in a user-friendly, all-in-one app. Continue reading Unlock the PRO+ Advantage for 0% Interest Credit, Personalized Business Tools and More
This article is based on an excerpt from the book Attract and Keep Customers for Life by Terry Begue, owner of Begue Painting and a regular contributor to PPC magazine. Continue reading Marketing Strategies: 4 Secrets for Powerful Testimonials
What kind of marketing should pro painters be doing now? PPC sat down with Al Pirozzoli, a marketing consultant who has helped numerous painting companies and other trades grow their business through good times and bad. Here is Al’s advice, along with some ideas designed to get you more business now.
Continue reading Smart, Practical Marketing Ideas to Generate More Business Right Now
In today’s business environment, whether you serve homeowners or commercial accounts, it takes more than a good reputation to gain profitable painting projects. Among the pages on your website, three hold golden opportunities for you to connect with prospective customers, says sales and marketing specialist Al Pirozzoli: your about us page, bio page and contact us page. Continue reading Marketing Strategies: 3 Quick Fixes to Make Your Website Stand Out
Want to make 2020 a banner year for you and your painting business? Here are five ways to help ensure your company meets and exceeds the goals you’ve set for it. Continue reading 5 Ways to Run a Better Painting Business in 2020
“Word of mouth.” That’s the answer you’d get if you ask many pro painters to name their favorite marketing strategy. They know that referrals from friends, neighbors and colleagues are some of the best advertising out there. In today’s world, word of mouth advertising isn’t just a person-to-person game. It’s gone digital as well. Continue reading How to Get the Most Out of the Top 5 Social Media Platforms
Want to make the most out of your social media feeds? Here are some suggestions from the marketing experts at Sherwin-Williams. Continue reading 3 Tips for Building a Powerful Social Media Presence
Nick Slavik is a firm believer in the value of master craftsmanship, and he has carved out a profitable niche using “traditional finishing methods to create the best finishes for modern applications.” He’s also a savvy marketer and hosts a popular weekly Facebook Live show called Ask A Painter. PPC had a chance to sit down and talk shop with the owner of Nick Slavik Painting & Restoration Co. in New Prague, Minnesota. Here are some excerpts from our conversation:
Continue reading Contractor Q&A: Nick Slavik on Being a Master Craftsman and Hiring Right to Grow Your Company
As a painting professional, you most likely have a personal LinkedIn page. But do you also have a LinkedIn page for your company? We sat down with Al Pirozzoli, a marketing consultant who has worked with numerous professional painting contracting companies, and asked him to help us understand the value of a LinkedIn company page, and how to make the best use of yours.
Continue reading LinkedIn Company Pages: Are You Making the Most of Yours?
Want to build your brand and give something back to your community? National Painting Week is a perfect opportunity to do both. This year’s nationwide event, sponsored by Sherwin-Williams, is scheduled for May 25-June 4. Continue reading Get Ready to Paint It Forward in 2018