In this article, we asked the marketing experts at Sherwin-Williams for tips on how to reach more customers with Facebook Ads.
Sherwin-Williams offers step-by-step instructions on how to set up pages and start advertising
Stumped by social media and how it might help grow your business?
Many painting contractors are growing a successful social media presence. And your Sherwin-Williams rep can direct you to a new guide from Sherwin-Williams that will show you how, featuring specific sections on using Facebook, Instagram, LinkedIn, and other platforms, as well as an extended section on creating Facebook ads. Continue reading Social Media 101 for Painting Contractors
In this article, we’ll go over the top three social media platforms for paint pros, and the best ways to use them.
Continue reading Marketing Strategies: Social Media for Painting Contractors
In this article, Terry Begue, professional painting contractor and author of Attract and Keep Customers for Life, shares his insights on three ways to elevate your online presence.
For more than 30 years, PPC magazine has been on job sites throughout the U.S. and Canada asking residential and commercial paint pros to share their stories. This issue: Andrew Campagnone, owner of Finished Work Painting in Swansea, Massachusetts. Continue reading Contractor Q&A: Andrew Campagnone on Giving Back and What it Takes to Be a Pro
The COVID-19 emergency is presenting numerous challenges for painting contracting companies. In this article, we explore three ways you can mitigate your risk and build for the future during these challenging economic times.
Continue reading 3 Smart Ways to Keep Your Company Strong through a Down Economy
In this episode of our Pro on the Go video series, we asked Chuck Kocinski, owner of Paint Medics, Inc. in Parma, Ohio, about his decision to use job site videos to promote his company on Facebook, YouTube and the company website. Continue reading Pro on the Go: Use Job Site Videos to Win Business, Build Customer Trust
“Word of mouth.” That’s the answer you’d get if you ask many pro painters to name their favorite marketing strategy. They know that referrals from friends, neighbors and colleagues are some of the best advertising out there. In today’s world, word of mouth advertising isn’t just a person-to-person game. It’s gone digital as well. Continue reading How to Get the Most Out of the Top 5 Social Media Platforms
Want to make the most out of your social media feeds? Here are some suggestions from the marketing experts at Sherwin-Williams. Continue reading 3 Tips for Building a Powerful Social Media Presence
Finding good people for your painting company can be a challenge. It may be tempting to rely on your friends and family. While networking is a great strategy, it’s time to broaden the search. Since the majority of job seekers use online resources in their search, here are a few ways to reach them.
Continue reading 3 Keys to Better Hiring: Broaden Your Search for Good Candidates
Nick Slavik is a firm believer in the value of master craftsmanship, and he has carved out a profitable niche using “traditional finishing methods to create the best finishes for modern applications.” He’s also a savvy marketer and hosts a popular weekly Facebook Live show called Ask A Painter. PPC had a chance to sit down and talk shop with the owner of Nick Slavik Painting & Restoration Co. in New Prague, Minnesota. Here are some excerpts from our conversation:
Continue reading Contractor Q&A: Nick Slavik on Being a Master Craftsman and Hiring Right to Grow Your Company
Want to build your brand and give something back to your community? National Painting Week is a perfect opportunity to do both. This year’s nationwide event, sponsored by Sherwin-Williams, is scheduled for May 25-June 4. Continue reading Get Ready to Paint It Forward in 2018
Most painting contractors face the dilemma of how to keep a reasonable awareness online primarily through their websites. In most cases, they don’t have the expertise to regularly update their websites nor the budget. There is another way. Continue reading 10 Ways to Leverage LinkedIn For Your Painting Company
During 2017’s National Painting Week, thousands of Sherwin-Williams associates across North America volunteered to refresh more than 240 locations in need of a fresh coat of paint. Continue reading Team Effort: Pro Painters Join Sherwin-Williams to Refresh Their Towns