Tag Archives: social media

Better Branding for a Digital World: 3 Ways to Elevate Your Online Presence

In this article, Terry Begue, professional painting contractor and author of Attract and Keep Customers for Life, shares his insights on three ways to elevate your online presence.

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Contractor Q&A: Andrew Campagnone on Giving Back and What it Takes to Be a Pro

For more than 30 years, PPC magazine has been on job sites throughout the U.S. and Canada asking residential and commercial paint pros to share their stories. This issue: Andrew Campagnone, owner of Finished Work Painting in Swansea, Massachusetts. Continue reading Contractor Q&A: Andrew Campagnone on Giving Back and What it Takes to Be a Pro

3 Smart Ways to Keep Your Company Strong through a Down Economy

The COVID-19 emergency is presenting numerous challenges for painting contracting companies. In this article, we explore three ways you can mitigate your risk and build for the future during these challenging economic times.
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Pro on the Go: Use Job Site Videos to Win Business, Build Customer Trust

In this episode of our Pro on the Go video series, we asked Chuck Kocinski, owner of Paint Medics, Inc. in Parma, Ohio, about his decision to use job site videos to promote his company on Facebook, YouTube and the company website. Continue reading Pro on the Go: Use Job Site Videos to Win Business, Build Customer Trust

How to Get the Most Out of the Top 5 Social Media Platforms

“Word of mouth.” That’s the answer you’d get if you ask many pro painters to name their favorite marketing strategy. They know that referrals from friends, neighbors and colleagues are some of the best advertising out there. In today’s world, word of mouth advertising isn’t just a person-to-person game. It’s gone digital as well. Continue reading How to Get the Most Out of the Top 5 Social Media Platforms

3 Keys to Better Hiring: Broaden Your Search for Good Candidates

Finding good people for your painting company can be a challenge. It may be tempting to rely on your friends and family. While networking is a great strategy, it’s time to broaden the search. Since the majority of job seekers use online resources in their search, here are a few ways to reach them.
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Contractor Q&A: Nick Slavik on Being a Master Craftsman and Hiring Right to Grow Your Company

Nick Slavik is a firm believer in the value of master craftsmanship, and he has carved out a profitable niche using “traditional finishing methods to create the best finishes for modern applications.” He’s also a savvy marketer and hosts a popular weekly Facebook Live show called Ask A Painter. PPC had a chance to sit down and talk shop with the owner of Nick Slavik Painting & Restoration Co. in New Prague, Minnesota. Here are some excerpts from our conversation:
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Get Ready to Paint It Forward in 2018

Want to build your brand and give something back to your community? National Painting Week is a perfect opportunity to do both. This year’s nationwide event, sponsored by Sherwin-Williams, is scheduled for May 25-June 4. Continue reading Get Ready to Paint It Forward in 2018

Team Effort: Pro Painters Join Sherwin-Williams to Refresh Their Towns

During 2017’s National Painting Week, thousands of Sherwin-Williams associates across North America volunteered to refresh more than 240 locations in need of a fresh coat of paint. Continue reading Team Effort: Pro Painters Join Sherwin-Williams to Refresh Their Towns

National Painting Week: A chance to build bonds with your community

Participating in National Painting Week, from joining a project to sharing painting tips, is a great way to showcase your expertise and position you as a strong community partner.

This year’s nationwide event is set for May 19-29, 2017. Continue reading National Painting Week: A chance to build bonds with your community