Popular Paint Pro Training Videos help PROs — and their teams — achieve more
A Sherwin-Williams initiative designed to help grow the skill sets of new painters and address an overall painting industry labor shortage continues to be a major success, according to company officials and the contractors who benefit from it. Continue reading Making a Difference
A spring 2021 survey conducted by Sherwin-Williams asked more than 1,000 members of a DIY advisory panel a question of particular relevance to painting contractors: Why, exactly, do homeowners decide to hire out painting services? Continue reading Why do Homeowners Hire Painters?
How to make old business your best source of new business
A recent survey of painting contractors conducted by Sherwin-Williams reports that your best generator of new business remains the satisfied homeowner-customer whose house you just finished. Continue reading Earning the Referral
More than three decades ago, The Kaloutas Company of Peabody, Mass., was busy building a distinguished name for itself with a record of successful and efficient painting projects for commercial and industrial customers throughout New England. Continue reading Think Programs, Not Projects
Buy-now, pay-later plans could lead to new business
“I run a painting business, not a bank.”
If you’ve ever considered offering your customers buy-now, pay-later (BNPL) options, you might have had such a thought. After all, there are inherent risks in the financing business, especially when finance is not among your core competencies. Failures can be costly. Continue reading Should You Offer Customers Financing?
Prepare now for the short—but busy— school painting window
The Education market segment can provide nearly non-stop earning opportunities for you and your crews, but only if you’re taking this window of time to understand the nuances and requirements of the market. Continue reading Working in the Education Market Segment
Sherwin-Williams has everything in equipment covered, from new equipment to parts, accessories, maintenance, repairs and rental programs. Our over 100 Spray Source™ spray equipment service centers across the United States and Puerto Rico offer quick turnaround, on-site demonstrations, training, and more. Factory-trained technicians provide quality service for leading paint spray manufacturers, such as Graco, Titan, Mi-T-M, Champion, and Finishing Brands — Binks/DeVilbiss. Continue reading 6 Tips Your Spray Source Technician Wants You to Know
Check out these resources designed just for PROs
With a Sherwin-Williams PRO+ account and the S-W PRO+ App, customers get full access to Sherwin-Williams PRO+ Savings, 0% interest credit, and ongoing support from representatives both online and in-store. Continue reading What’s in Your Toolbox?
Being a one-stop shop helps ease customer pain points
It’s no secret that multi-family communities offer a lot of work for painting contractors. But if you’re on the outside of the multi-family segment looking in, what are the best ways to position your company to grow your multi-family business? Continue reading Breaking into the Multi-Family Segment
Sherwin-Williams recently surveyed professional painting contractors about their needs from a supplier. The takeaway? Those needs are evolving, but one item showed up on their wish lists frequently, and that was a way to expand their purchasing power and improve their cash flow with a professional account. Continue reading Get More Flexibility with a PRO+ 0% Interest Credit Account
“Hire character. Train skill.”
That directive was made popular by Peter Schutz, the former CEO of Porsche whose book, The Driving Force: Getting Extraordinary Results with Ordinary People, was a bestseller.
Schutz applied this principle at several Fortune 500 firms along his career path, but would the same idea apply to hires that a painting contractor might make? This article will take a closer look at the question and cite some contractors and other personnel experts who can help shape your hiring practices. Continue reading What Should You Seek in a New Hire?
Here’s how to get started in this fast-growing industry opportunity
Homeowner Associations (HOAs) offer painting contractors one of the fastest-growing industry opportunities for painting services in North America. There’s a path to getting a piece of the action, according to Sherwin-Williams HOA Account Executive Brandon Beck, but it’s not the conventional approach found in other markets. Continue reading GROW YOUR SALES WITH HOAs
How to reduce their frequency — and deal with them when they occur
Callbacks are a drain on profitability and productivity, not to mention the potential damage unsatisfied customers can do to your reputation and brand in referrals and social media. Continue reading Containing Callbacks
It’s a fun, easy way to grow customer confidence in your services
Looking to make a bigger impact with your marketing efforts? Many contractors are turning to video, which they are using to connect with customers and prospects on websites and social media channels such as YouTube and Facebook. Continue reading Reach More Prospects with Video