Sherwin-Williams recently surveyed professional painting contractors about their needs from a supplier. The takeaway? Those needs are evolving, but one item showed up on their wish lists frequently, and that was a way to expand their purchasing power and improve their cash flow with a professional account. Continue reading Get More Flexibility with a PRO+ 0% Interest Credit Account
“Hire character. Train skill.”
That directive was made popular by Peter Schutz, the former CEO of Porsche whose book, The Driving Force: Getting Extraordinary Results with Ordinary People, was a bestseller.
Schutz applied this principle at several Fortune 500 firms along his career path, but would the same idea apply to hires that a painting contractor might make? This article will take a closer look at the question and cite some contractors and other personnel experts who can help shape your hiring practices. Continue reading What Should You Seek in a New Hire?
Here’s how to get started in this fast-growing industry opportunity
Homeowner Associations (HOAs) offer painting contractors one of the fastest-growing industry opportunities for painting services in North America. There’s a path to getting a piece of the action, according to Sherwin-Williams HOA Account Executive Brandon Beck, but it’s not the conventional approach found in other markets. Continue reading GROW YOUR SALES WITH HOAs
How to reduce their frequency — and deal with them when they occur
Callbacks are a drain on profitability and productivity, not to mention the potential damage unsatisfied customers can do to your reputation and brand in referrals and social media. Continue reading Containing Callbacks
It’s a fun, easy way to grow customer confidence in your services
Looking to make a bigger impact with your marketing efforts? Many contractors are turning to video, which they are using to connect with customers and prospects on websites and social media channels such as YouTube and Facebook. Continue reading Reach More Prospects with Video