Sherwin-Williams offers step-by-step instructions on how to set up pages and start advertising
Stumped by social media and how it might help grow your business?
Many painting contractors are growing a successful social media presence. And your Sherwin-Williams rep can direct you to a new guide from Sherwin-Williams that will show you how, featuring specific sections on using Facebook, Instagram, LinkedIn, and other platforms, as well as an extended section on creating Facebook ads. Continue reading Social Media 101 for Painting Contractors
Effective management will help you retain your top-performing employees
While the labor shortage faced by many painting contractors is being addressed by a variety of recruitment strategies, keep in mind that your skills as a manager will play a critical role in an equally important retention strategy. Continue reading Be a Good Boss
Innovative Purdy® product helps painters get more done
The Purdy 14-inch Roller System, now complete with 14-inch roller covers in all your favorite fabric constructions, is maneuverable, durable, lightweight, and is configured in size and shape to maximize painter productivity and minimize overall painter fatigue. Continue reading 14-inch Roller System Hits the Productivity Sweet Spot
Employer Resources Board provides tools to address the hiring challenge
A program developed by Sherwin-Williams features a collection of resources designed to help painting contractors overcome the current hiring challenges facing the industry. Continue reading How to Build Your Team
Transition from res-repaint focus to commercial requires effective networking, planning, and patience, contractor says
Commercial painting projects continue to keep contractors busy to the point that demand for services often exceeds the working capacity of available contractors. Continue reading One Contractor’s Path to Commercial Success
Popular Paint Pro Training Videos help PROs — and their teams — achieve more
A Sherwin-Williams initiative designed to help grow the skill sets of new painters and address an overall painting industry labor shortage continues to be a major success, according to company officials and the contractors who benefit from it. Continue reading Making a Difference
A spring 2021 survey conducted by Sherwin-Williams asked more than 1,000 members of a DIY advisory panel a question of particular relevance to painting contractors: Why, exactly, do homeowners decide to hire out painting services? Continue reading Why do Homeowners Hire Painters?
How to make old business your best source of new business
A recent survey of painting contractors conducted by Sherwin-Williams reports that your best generator of new business remains the satisfied homeowner-customer whose house you just finished. Continue reading Earning the Referral
More than three decades ago, The Kaloutas Company of Peabody, Mass., was busy building a distinguished name for itself with a record of successful and efficient painting projects for commercial and industrial customers throughout New England. Continue reading Think Programs, Not Projects
Buy-now, pay-later plans could lead to new business
“I run a painting business, not a bank.”
If you’ve ever considered offering your customers buy-now, pay-later (BNPL) options, you might have had such a thought. After all, there are inherent risks in the financing business, especially when finance is not among your core competencies. Failures can be costly. Continue reading Should You Offer Customers Financing?
Prepare now for the short—but busy— school painting window
The Education market segment can provide nearly non-stop earning opportunities for you and your crews, but only if you’re taking this window of time to understand the nuances and requirements of the market. Continue reading Working in the Education Market Segment
Sherwin-Williams has everything in equipment covered, from new equipment to parts, accessories, maintenance, repairs and rental programs. Our over 100 Spray Source™ spray equipment service centers across the United States and Puerto Rico offer quick turnaround, on-site demonstrations, training, and more. Factory-trained technicians provide quality service for leading paint spray manufacturers, such as Graco, Titan, Mi-T-M, Champion, and Finishing Brands — Binks/DeVilbiss. Continue reading 6 Tips Your Spray Source Technician Wants You to Know
Check out these resources designed just for PROs
With a Sherwin-Williams PRO+ account and the S-W PRO+ App, customers get full access to Sherwin-Williams PRO+ Savings, 0% interest credit, and ongoing support from representatives both online and in-store. Continue reading What’s in Your Toolbox?
Being a one-stop shop helps ease customer pain points
It’s no secret that multi-family communities offer a lot of work for painting contractors. But if you’re on the outside of the multi-family segment looking in, what are the best ways to position your company to grow your multi-family business? Continue reading Breaking into the Multi-Family Segment