Stumped by social media? You won’t be after reading this advice

When it comes to connecting with your local community, social media can be a game changer. It lets potential customers find you without you having to spend days knocking on doors or cold calling.

But social media isn’t just a box you check—using it well is a craft unto itself, and like any craft, some techniques and methods work better than others. While paid ads and sponsored content can be a quick way to get your name out to prospective clients, the savvy social media user may be able to draw a large audience with just a smartphone and a little trial-and-error. Continue reading 3 Secrets to Organic Social Media Success →