In this article, PPC contributing writer Terry Begue talks about the biggest mistakes he made when he started his Ohio-based residential painting company, and what he did to correct them and turn his business around.
Continue reading My 5 Biggest Mistakes, and the Lessons I Learned from Them to Improve My Business
In this article, Terry Begue, professional painting contractor and author of Attract and Keep Customers for Life, shares his insights on three ways to elevate your online presence.
Continue reading Better Branding for a Digital World: 3 Ways to Elevate Your Online Presence
More than three decades ago, The Kaloutas Company was busy building a distinguished name for itself with a record of successful and efficient painting projects for commercial and industrial customers throughout New England.
Continue reading Customer Pain Points: How One Commercial Painting Company Resolves Them
Hotels, resorts and restaurants are an excellent sales opportunity for painting contractors who understand the market and are acquainted with the wide range of finishes available to keep these properties looking good. Continue reading Grow Your Sales in the Hospitality Painting Market
This article is based on an excerpt from the book Attract and Keep Customers for Life by Terry Begue, owner of Begue Painting and a regular contributor to PPC magazine. Continue reading Marketing Strategies: 4 Secrets for Powerful Testimonials
As a contractor, an effective sales approach is as important in your arsenal of tools as a paint brush. Too often, however, contractors think of it as a pitch, and not much more. The fact of the matter is that identifying and employing the best sales approach can result in higher profitability and improved customer satisfaction. Continue reading Solution Selling vs. Insight Selling: What’s Right for Your Painting Business?
In this article, Brandon Lewis, founder of the Academy for Professional Painting Contractors, shows how you can stop competing on price by focusing on the persuasive elements of your sales process. Continue reading The REAL Reason They Chose the Cheaper Price
Studies show that customers are more than willing to pay for paint upgrades. The key is to make sure they understand the features and benefits of the premium product – and the added value it provides. Continue reading 3 Times to Upgrade: A Strategic Guide to Coating Selection
Every professional painting contractor has his or her own methods for winning the job and closing the sale. For Terry Begue, owner of Begue Painting of Hartville, Ohio, finding common ground with prospective customers is key. Continue reading Best Sales Practices: Finding Common Ground