Repeat business is where it’s at. According to the book Marketing Metrics, businesses have a 60 to 70 percent chance of selling to an existing customer, while the probability of selling to a new prospect is only 5 to 20 percent.
Studies also show that repeat customers spend 33 percent more compared to new customers.
With the popularity of home improvement content on TV, YouTube and social media, your customer base is more sophisticated than ever. Even if they haven’t picked up a paint brush themselves, homeowners certainly know what to look for in a contractor.
In this article, we’ll take a look at five easy and effective things you can do in your everyday customer interactions to build your reputation and generate more repeat business.
Continue reading Hit the Repeat Button: 5 Surefire Ways to Keep Customers Coming Back
Helping homeowners choose paint colors is good for business, says California contractor Don Easton. Continue reading Secrets of a Color Counselor
Chris Gardner started working in the painting industry in 2009. He is the owner of PaintRite Pros based in Elk Grove, a city of 168,000 just south of Sacramento, California. According to census records, it was the fastest-growing city in the U.S. between July 1, 2004, and July 1, 2005. Continue reading Contractor Q&A: Chris Gardner on the Costs and Rewards of Being an Entrepreneur
Dave Theobald spent 17 years as a general contractor before joining his father-in-law’s company, Turman Commercial Painters. Founded in 1972, the company has grown under Theobald’s leadership into a nationwide firm that has completed more than 10,000 locations across the U.S. Continue reading Contractor Q&A: Dave Theobald on How to Compete from Multiple Locations
Born in Atlanta, Dan Ross grew up in San Diego and graduated from the University of California, Santa Barbara. He is the owner of Ross Painting in San Rafael, California. He believes exceptional materials and execution are critical to an outstanding result. Continue reading Contractor Q&A with Dan Ross: Know Your Goals, Focus on Quality and Enjoy Your Work
The repaint of a classic California car company’s corporate headquarters shows how professional painting contractors can leverage bold concrete color choices to help their customers create better branding. Continue reading From Blah to Bold: A Corporate HQ Painted to Look Like a Classic Mustang