Repeat business is where it’s at. According to the book Marketing Metrics, businesses have a 60 to 70 percent chance of selling to an existing customer, while the probability of selling to a new prospect is only 5 to 20 percent.
Studies also show that repeat customers spend 33 percent more compared to new customers.
With the popularity of home improvement content on TV, YouTube and social media, your customer base is more sophisticated than ever. Even if they haven’t picked up a paint brush themselves, homeowners certainly know what to look for in a contractor.
In this article, we’ll take a look at five easy and effective things you can do in your everyday customer interactions to build your reputation and generate more repeat business.
Continue reading Hit the Repeat Button: 5 Surefire Ways to Keep Customers Coming Back
Jason Phillips is the owner of Phillips Home Improvements. Based in Plano, Texas, the company has been refreshing and rehabilitating homes for more than 20 years to build a quality reputation in the Dallas-Fort Worth Metroplex. They hold an A+ rating with the Better Business Bureau and were awarded the 2019 Torch Award for Ethics. PPC editor Mike Starling sat down with Jason to learn more about how he grew his business into the success story it is today. Continue reading Contractor Q&A: Jason Phillips on Building a Team and the Benefits of Adding Roofing and Gutter Services
Four top painting contractors from across the country discuss the current realities in the painting world and the challenges of moving their business forward in an exclusive new contractor forum hosted by PPC magazine. Continue reading Pro-To-Pro Podcast Debuts
At 14,680 square feet, this home in Austin, Texas was definitely not your typical residential painting project. Plus, with a multitude of wood paneling, custom trim work, and other custom painting details, it would take the right company to do the job right.
Continue reading Bigger’n Texas: BLS Painting Tackles an Austin Mansion
“The West Wing” was a popular television series that ran through 2006. One episode tells the story of a guy who walks down the street and falls in a hole. The walls are so steep he can’t get out. A doctor passes by and the guy shouts for help. Continue reading Lessons from the Past: How Contractors Handled the 2008 Downturn
The PDCA Expo is coming to Texas in 2018. The three-day conference will be held February 21 through 23 in Galveston Island, Texas. It’s a chance for contractors to meet other pros and discuss ways to tackle their toughest business challenges and learn powerful ways to build their competitive edge. Continue reading 2018 PDCA Expo: How to Get Early Registration Discounts
The nation’s newest Triple-A baseball franchise. An impressive new $50 million field of dreams. Thanks to the work of contractors like Diversified Interiors, the project is a winner for both the team and the city of El Paso, Texas. Continue reading Field of Dreams: New Ballpark Invigorates El Paso
Steve Tomlinson has been a professional painting contractor since 1979. He is based in Bullard, Texas. PPC caught up with Steve to find out the secrets of his company’s success. Continue reading Contractor Q&A: Steve Tomlinson