Repeat business is where it’s at. According to the book Marketing Metrics, businesses have a 60 to 70 percent chance of selling to an existing customer, while the probability of selling to a new prospect is only 5 to 20 percent.
Studies also show that repeat customers spend 33 percent more compared to new customers.
With the popularity of home improvement content on TV, YouTube and social media, your customer base is more sophisticated than ever. Even if they haven’t picked up a paint brush themselves, homeowners certainly know what to look for in a contractor.
In this article, we’ll take a look at five easy and effective things you can do in your everyday customer interactions to build your reputation and generate more repeat business.
Continue reading Hit the Repeat Button: 5 Surefire Ways to Keep Customers Coming Back
“The West Wing” was a popular television series that ran through 2006. One episode tells the story of a guy who walks down the street and falls in a hole. The walls are so steep he can’t get out. A doctor passes by and the guy shouts for help. Continue reading Lessons from the Past: How Contractors Handled the 2008 Downturn
Registration is open for the 2020 PCA Expo. The event will be held Feb. 19 through 21, with the Renaissance Phoenix Glendale Hotel & Spa serving as the host hotel.
Continue reading Industry Events: Phoenix to Host 2020 PCA Expo
“My painter does such a great job for me. The next time I need something painted, I wouldn’t even consider going to anyone else.”
Do your customers talk about you this way? To make sure they do, incorporate some of these winning customer service strategies into your business practices when you complete your next job.
Continue reading Go the Extra Mile: 3 Contractors Share Their Secrets for Generating Repeat Business
Roadrunner Drywall Corp. was founded in 1977 by Mark and Bev Nuessle. Since then, the Phoenix-based firm has become one of the Southwest’s major drywall and paint companies, building a reputation for integrity and hard work throughout Arizona and Nevada.
Continue reading Teresa McQueen: How Online Ordering is Making My Job Easier