Tag Archives: small business

What Online Reviews Can Do for You

Turn positive word-of-mouth into booming business with these best practices.

To have a healthy business today, you need to have a healthy online presence. And one of the most important parts of your business’ online presence are your online reviews. A good review can help you reach new customers you would have never run into in real life—and a bad review can turn someone away from your business before you’ve ever said a word to them.

Megan Hinz, marketing community manager at Sherwin-Williams, and her team read and reply to every review for every Sherwin-Williams store across Google, Yelp, Facebook, and sherwin-williams.com. They read hundreds of reviews every day. For this article, she talked to us about her team’s best practices for garnering good reviews, responding professionally, and creating a positive impression for potential online customers. 

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Haste Makes Waste

Slowing down will help your team do more

One of Benjamin Franklin’s most notable quotes reads: “Take time for all things: great haste makes great waste.”

Not surprisingly, those words ring as true today as they did back in the early 1700s of colonial America. In fact, our own Navy SEALS have incorporated a similar attitude when training new members: “Slow is smooth. Smooth is fast.”

In the painting profession, there’s a big difference between doing a job quickly and rushing a job. Hurry often leads to sloppy work, which can result in costly callbacks and tarnish your reputation for delivering quality work.

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