Easily Navigate the Color Conversation with Homeowners

Use FREE Virtual Color Consultations to differentiate your business from the competition

Did you know choosing color is homeowners’ biggest pain point when it comes to painting their home? And when a potential customer can’t decide on color, it can quickly become your biggest paint point too.

Indecisive homeowners can drag their feet when it comes to closing a sale or starting a job, causing unnecessary delays and frustration. But what if you could help homeowners find or match their perfect color without choosing the actual color for them? Instead, you can become an invaluable resource to your customers by connecting them with a trusted and trained color expert—someone who can build their confidence and guide them to quicker decision making.

With Sherwin-Williams Virtual Color Consultations for Homeowners, both you and a homeowner can work with confidence that color selections will result in maximum customer satisfaction. Best of all, the service is completely free.

There are a few ways you can guide your homeowner to sign up for Virtual Color Consultations:

  • Use the Color Toolkit located under “Tools” in the PRO+ app, and text or email the link directly to your customer.
  • Hand out a Virtual Color Consultations sell sheet to homeowners during the sales process.
  • Add the Virtual Color Consultations signup link to your email signature.

If you need help getting set up with the PRO+ app or finding the customizable sell sheets, please contact your local store or sales rep.

From there, homeowners will be able to schedule a one-on-one 30-minute virtual consultation, via text, phone, email, or video chat, with a Sherwin-Williams color expert. Your customer can also send pictures and inspiration to their Sherwin-Williams color consultant to help them prepare and get a sense of what they are trying to achieve. Finally, homeowners will receive a list of recommended colors for a maximum of two interior rooms or one exterior per consultation, and curated color chips will be sent directly to their door via USPS, arriving within seven business days. Learn more about the program here.

But what if the homeowner wants to match an existing color in their house but doesn’t have their old order records? This is where the ColorSnap® Match PRO can be a real game-changer and time saver for painting contractors. The device, which can be purchased in-store or online, pairs with the ColorSnap® Match app to match the color on your customer’s wall to the closest Sherwin-Williams color and sheen. This lets you eliminate guesswork and trips back and forth to the store.

The result? A color-selection process that helps the customer land on color consensus quickly and with confidence, thereby helping you close more leads and get your project started faster. The added benefit of color consultation increases the likelihood that your customer will say, “Wow!” when they first see their freshly painted space. And the likelihood that they will share their satisfaction with friends and neighbors and refer you for future work will rise as well.

In fact, through research, Sherwin-Williams has found that homeowners who complete a virtual consultation end up painting more spaces than they planned to before their consultation, which can mean larger jobs for you and your team.

Let Sherwin-Williams Virtual Color Consultations make color not a hurdle to navigate, but an opportunity to add value to a successful painting project and differentiate yourself in the local market.