Tag Archives: Virtual Color Consultations

Help Ease Your Customers’ Color Journey with the 2024 Colormix® Forecast

As a professional painting contractor, you know that color selection can be one of your customers’ biggest pain points. With so many color options available, it’s easy to see why. So how do you help your customers make informed choices and get your jobs started quickly?

The good news is that you and your customers don’t have to be color experts. You can rely on the experienced color professionals at Sherwin-Williams, who have developed easy-to-use tools and resources to help make the color decision process faster and easier.
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Dealing With Difficult Customers

Turn micromanaging, indecisive, and demanding clients into glowing recommendations

Difficult customers can come in all shapes and sizes; spend any time as a painting contractor and you’ll run into one eventually. Every contractor can probably recall a customer who made their work so difficult that they started to regret taking the job.

Unfortunately, these situations aren’t only frustrating, but can potentially hurt your business’ reputation if not handled correctly. As such, you need to be prepared for these customers in order to stay successful. And in a competitive marketplace where word-of-mouth is king, retaining customers and generating repeat business can grow your bottom line. In this article, we offer suggestions for how to professionally respond to three of the most common types of difficult customers. 

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Four Simple Strategies for Choosing Extraordinary Exterior Colors

Help homeowners beat color decision paralysis and start jobs faster

First impressions are important, and for homeowners, their guests’ first impression of their home will be its exterior. It’s no wonder so many homeowners want to freshen up their exterior with a fresh coat of paint—and why many of your potential customers want your opinion on their color selection.

Though you may not feel like the right person to ask about this, successfully helping a homeowner decide on a color can help you to close more leads, get jobs scheduled and started on-time, and position yourself as a color hero to your clients. Sue Wadden, Director of Color Marketing at Sherwin-Williams, offers strategies you can use to help your clients select the perfect exterior look. Continue reading Four Simple Strategies for Choosing Extraordinary Exterior Colors