Tag Archives: customer interactions

Dealing With Difficult Customers

Turn micromanaging, indecisive, and demanding clients into glowing recommendations

Difficult customers can come in all shapes and sizes; spend any time as a painting contractor and you’ll run into one eventually. Every contractor can probably recall a customer who made their work so difficult that they started to regret taking the job.

Unfortunately, these situations aren’t only frustrating, but can potentially hurt your business’ reputation if not handled correctly. As such, you need to be prepared for these customers in order to stay successful. And in a competitive marketplace where word-of-mouth is king, retaining customers and generating repeat business can grow your bottom line. In this article, we offer suggestions for how to professionally respond to three of the most common types of difficult customers. 

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Art of the Sale: Introduction and the First Steps

In this first installment of a series on achieving sales success for PRO painting contractors, Archie Bartel grabs a figurative brush and puts on his bibs to offer sales tips and guidelines for contractors trying to make the best first impression with their market. Bartel, Sherwin-Williams Director of Sales Force Effectiveness, is the former Marketing Director for Residential Repaint at Sherwin-Williams. This article will examine the listening skills necessary to build customer trust and the importance of optics in your first customer interactions. Continue reading Art of the Sale: Introduction and the First Steps