Choosing color can be one of the most challenging parts of any paint project. Are you doing everything you can to make the process as painless as possible for your customers?

Pro Color Toolkit, a recent addition to the Sherwin-Williams PRO+ App, will help you empower your customers to choose colors confidently.

With the Pro Color Toolkit, you can quickly share links that encourage customers to explore colors, order samples and access free online consultation sessions with color experts.

Use it to order free color chips, view the most popular paint colors and much more.

“It’s great for pros to use even before they secure a job,” says Christine Rich of Sherwin-Williams.

“For instance, we’ve been suggesting they introduce color early into the conversation during the bidding process to offer a higher level of support and service. These tools are great ways to differentiate you from the competition.”

Pro Color Toolkit can be found on the Tools Tab when you log in to the PRO+ App.

You can download the free PRO+ app on Google Play or the Apple App Store, or on the Sherwin-Williams contractor website.

This article was originally published in the Spring 2024 issue of PPC magazine. ©2024 Fusable. Read more stories about helping your customers in the paint color selection process in the PPC magazine archive.