In this fourth installment of a series on achieving sales success for PRO painting contractors, Archie Bartel offers sales tips and guidelines for contractors trying to improve their sales performance. Bartel, Sherwin-Williams Director of Sales Force Effectiveness, is the former Marketing Director for Residential Repaint at Sherwin-Williams. This article will examine the continued importance of being customer focused as you deliver and execute the project. Continue reading Art of the Sale: Execution and Delivery
Tag Archives: upgrades
3 Times to Upgrade: A Strategic Guide to Coating Selection
Studies show that customers are more than willing to pay for paint upgrades. The key is to make sure they understand the features and benefits of the premium product – and the added value it provides. Continue reading 3 Times to Upgrade: A Strategic Guide to Coating Selection
5 Situations Where It Pays to Use Premium Products
When is the right time and place to suggest a coatings upgrade? Here are some suggestions. Continue reading 5 Situations Where It Pays to Use Premium Products