In this second installment of a series on achieving sales success for PRO painting contractors, Archie Bartel offers sales tips and guidelines for contractors trying to improve their sales performance. Bartel, Sherwin-Williams Director of Sales Force Effectiveness, is the former Marketing Director for Residential Repaint at Sherwin-Williams. This article will examine the continued importance of being customer-focused throughout the bid preparation process, product upgrade considerations, and delivering a quote. Continue reading Art of the Sale: Product Upgrades, Estimating, and Project Bids
Cooler weather, football games, apple picking — and an upsell to Harmony® Interior Acrylic Latex Paint? Indeed, the fall season is ripe for many opportunities, and it’s uniquely suited to help you improve project profitability and maximize customer satisfaction with the help of Sherwin-Williams’ odor-eliminating technology.* Continue reading A Win-Win: Improve Profitability and Maximize Customer Satisfaction with a Harmony® Upsell
Over the past 20 years, Consolidated Painting, LLC has earned a spotless reputation for tackling some of the toughest commercial painting challenges in Hawaii. There’s no better example than their recent completion of a $340 million Kahului Airport Consolidated Rent-A-Car (CONRAC) facility.
Continue reading Island Hopping: Painting Hawaii’s Largest Airport Car Rental Facility
Studies show that customers are more than willing to pay for paint upgrades. The key is to make sure they understand the features and benefits of the premium product – and the added value it provides. Continue reading 3 Times to Upgrade: A Strategic Guide to Coating Selection
Answers to pro painters’ most pressing questions by Rick Watson
Continue reading How to Eliminate Smoking Odors
When is the right time and place to suggest a coatings upgrade? Here are some suggestions. Continue reading 5 Situations Where It Pays to Use Premium Products