A Win-Win: Improve Profitability and Maximize Customer Satisfaction with a Harmony® Upsell

Cooler weather, football games, apple picking — and an upsell to Harmony® Interior Acrylic Latex Paint? Indeed, the fall season is ripe for many opportunities, and it’s uniquely suited to help you improve project profitability and maximize customer satisfaction with the help of Sherwin-Williams’ odor-eliminating technology.*

“People are paying more attention to their indoor spaces in the fall—especially with the holiday entertaining season on the horizon—and that offers contractors an opportunity to present their customer with the benefits of a product like Harmony,” says Rick Watson, director of product information with Sherwin-Williams. “The odor-eliminating technology which helps reduce common indoor odors, helping rooms stay fresher longer, is a benefit that could really hit home with customers at this time of year.”

Additionally, a premium coating upgrade allows contractors to charge more for a higher-performing finish, and could be a word-of-mouth reputation builder once you’ve demonstrated your product expertise.

Besides its odor-eliminating technology, Harmony inhibits the growth of mold and mildew on the paint surface offers great hide and durability, is a zero VOC formula and also features a formaldehyde-reducing technology to help improve indoor air quality by reducing VOCs from possible sources like insulation, carpet, cabinets and fabrics

“Customers are more than willing to pay for paint upgrades, provided they understand the features, benefits and added value of a product such as Harmony,” adds Watson. “And at this time of year, the benefits of Harmony figure to be in high demand.”

*The length of time Harmony actively reduces odors and formaldehyde depends on the concentration, the frequency of exposure and the amount of painted surface area.

This article was originally published on October 22, 2019. For a complete catalog of superior interior painting products, visit the Sherwin-Williams contractor website.