Tag Archives: sales approach

Approaching the Sale

Solution selling vs. insight selling. What’s right for your painting business?

As a contractor, an effective sales approach is as important in your arsenal of tools as a paint brush. Too often, however, contractors think of it as a pitch, and not much more. The fact of the matter is that identifying and employing the best sales approach can result in higher profitability and improved customer satisfaction. Continue reading Approaching the Sale