The iconic past of a 127-year-old hotel has been rekindled, thanks to the expertise and hard work of a Connecticut painting contractor. Continue reading Making the Grade: Historic Hotel Reborn as the Graduate New Haven
What kind of marketing should pro painters be doing now? PPC sat down with Al Pirozzoli, a marketing consultant who has helped numerous painting companies and other trades grow their business through good times and bad. Here is Al’s advice, along with some ideas designed to get you more business now.
Continue reading Smart, Practical Marketing Ideas to Generate More Business Right Now
In today’s business environment, whether you serve homeowners or commercial accounts, it takes more than a good reputation to gain profitable painting projects. Among the pages on your website, three hold golden opportunities for you to connect with prospective customers, says sales and marketing specialist Al Pirozzoli: your about us page, bio page and contact us page. Continue reading Marketing Strategies: 3 Quick Fixes to Make Your Website Stand Out
Most painting contractors face the dilemma of how to keep a reasonable awareness online primarily through their websites. In most cases, they don’t have the expertise to regularly update their websites nor the budget. There is another way. Continue reading 10 Ways to Leverage LinkedIn For Your Painting Company
By Al Pirozzoli
Companies invest untold billions in every form of marketing imaginable. Although much of it is effective, there is one form that tops all the others. For effectiveness and results, referrals are second to none. Continue reading 3 Keys to Generating More Word-of-Mouth Advertising