Running a successful painting company. It’s more than just how to hold a paint brush or how to cut in a wall. There’s estimating, sales, marketing, accounting, managing people, and so much more. Sharing ideas about how to excel at the business side of painting is the concept behind the new PRO+ Training Series on the Sherwin-Williams YouTube channel.
Continue reading Build Your Business Chops with Free PRO+ Training Webinars
In this article, we’ll go over the top three social media platforms for paint pros, and the best ways to use them.
Continue reading Marketing Strategies: Social Media for Painting Contractors
Looking to make a bigger impact with your marketing efforts? Many contractors are turning to video, which they are using to connect with customers and prospects on websites and social media channels such as YouTube and Facebook. Continue reading Reach More Prospects with Video
“Customer service is having a policy for dealing with the small percentage of clients that are very, very difficult to please,” says Kevin Nolan of Nolan Painting. In this episode of our Pro on the Go video series, we talk with Kevin about one of the most effective ways his company has found to measure customer satisfaction and improve service.
Continue reading Pro Tips: Use a Report Card to Improve Customer Satisfaction (video)
In this episode of our Pro on the Go video series, we asked Chuck Kocinski, owner of Paint Medics, Inc. in Parma, Ohio, about his decision to use job site videos to promote his company on Facebook, YouTube and the company website. Continue reading Pro on the Go: Use Job Site Videos to Win Business, Build Customer Trust
