Help customers create visual interest with ceiling paint
While your customers are accustomed to carefully choosing the color of paint used on the four walls of a room, the ceiling is often overlooked. As a professional painting contractor, you know that the ceiling—sometimes referred to as “the fifth wall”—is an important component of any painting job.
Continue reading Painting the Fifth Wall
Sherwin-Williams PRO+ account tools can help grow your business and improve your productivity
We understand the goals and challenges of being a PRO painter.
That’s why we’ve made a set of tools and services, designed just for PROs like yourself, to help grow your business and improve your productivity and profitability. A Sherwin-Williams PRO+ account — available by registering at a Sherwin-Williams store and then signing in at swproplus.com — provides a wealth of benefits to PROs. And the PRO+ Business Tools at your disposal, including the PRO+ App, figure to be especially valuable in growing your productivity. Continue reading The PRO+ App — Letting You Focus on What You Do Best
Get more work from customers who value quality
So you’re not the lowest-priced painting contractor around.
That’s fine. Certainly, a lowest-price strategy might earn you additional work, but the margins will be thin, your profitability will suffer, and the type of customer you land will typically be less likely to offer a referral or future repeat business. So while a low-price strategy sometimes make sense, it shouldn’t be your norm. Continue reading Selling Your Value Proposition
Check out these resources designed just for PROs
With a Sherwin-Williams PRO+ account and the S-W PRO+ App, customers get full access to Sherwin-Williams PRO+ Savings, 0% interest credit, and ongoing support from representatives both online and in-store. Continue reading What’s in Your Toolbox?
Sherwin-Williams recently surveyed professional painting contractors about their needs from a supplier. The takeaway? Those needs are evolving, but one item showed up on their wish lists frequently, and that was a way to expand their purchasing power and improve their cash flow with a professional account. Continue reading Get More Flexibility with a PRO+ 0% Interest Credit Account
It’s now easier than ever to promote your services as a professional painting contractor, capture job details and product features and benefits, and more impactfully communicate with your customers and prospects. Continue reading Easy-to-Use Customizable Marketing Materials for PROs
2020 is winding to a close, and it’s safe to say few, if any, saw this tumultuous year playing out as it has. Your business likely had to roll with the many punches thrown by the COVID-19 crisis. Continue reading Bring It On, 2021
Color selection can be a tricky hurdle for a contractor to navigate in any painting project. The wrong color can result in a disappointed customer and may even lead to a negative review on an otherwise well-executed project. Continue reading Differentiate Yourself by Offering Homeowners Free Virtual Color Consultation