Get more work from customers who value quality

So you’re not the lowest-priced painting contractor around.

That’s fine. Certainly, a lowest-price strategy might earn you additional work, but the margins will be thin, your profitability will suffer, and the type of customer you land will typically be less likely to offer a referral or future repeat business. So while a low-price strategy sometimes make sense, it shouldn’t be your norm. Continue reading Selling Your Value Proposition →