Help customers create visual interest with ceiling paint
While your customers are accustomed to carefully choosing the color of paint used on the four walls of a room, the ceiling is often overlooked. As a professional painting contractor, you know that the ceiling—sometimes referred to as “the fifth wall”—is an important component of any painting job.
Turn your five-star work into lead generation with these tips
If you want to generate more leads as a contractor, then one area you should focus on improving is your business’ online presence. One of the simplest ways to do this is by highlighting positive reviews of your company. The more positive reviews you have on places like Google, Yelp, and Facebook Marketplace, the higher your business will appear in searches, leading to more passive lead generation and increased business. And the better your review score, the better quality leads you’ll get.
It’s worth it to try and get more reviews then—but how do you go about getting them? Here’s six easy ways to start generating more five-star reviews for your business.
Pros know that the quality of the coatings they use has a huge effect on the final finish and durability of any paint job. Bottom line: Better ingredients such as pigment, binders and additives mean better performance. And that can translate to happier customers. Continue reading Using Premium Products Helps Paint Pros Save Time, Do Better Work and Make More Money. Here’s Why.
These tools and resources can give your business a competitive advantage
In a crowded painting market, you want to give your business every possible advantage. Standing out from the crowd means consistently reevaluating your business practices, seeking out learning opportunities for you and your crew, and finding the right tools and resources—like the ones found in the Sherwin-Williams PRO+ program—no matter what your business needs are. These are the things that can help you gain an edge over your competitors. Continue reading Set Your Business Apart
7 steps to start showing up when clients Google “painters near me”
If you’re a painting business owner, you have probably heard of the importance of having a website, posting updates online, and even SEO (search engine optimization). But many painters don’t have a Google Business Profile. If that’s you, that mistake may be keeping you out of the top Google search results for your area—and it’s important to show up highly on Google. Continue reading Getting Started with Google Business Profiles
