Category Archives: ONLINE EXTRAS

Uncovering Opportunities: Is Now the Time to Add Remodeling to Your Painting Services?

As a business owner, you’re always looking for new ways to generate income. In this article, we’ll take a look at the potential opportunities in remodeling for painting contractors, along with the best coatings to use and some hard-won practical advice from a painting contractor who has been there. Continue reading Uncovering Opportunities: Is Now the Time to Add Remodeling to Your Painting Services?

There is a Perfect Purdy® Brush for Every Project

There are 153 different paint brush configurations available from Purdy Professional Painting Tools, all handcrafted by skilled brush makers and customized to put a perfect finish on whatever you’ll be painting next. Continue reading There is a Perfect Purdy® Brush for Every Project

Are You Charging Enough?

As a professional painting contractor, you’ve likely faced competitive bidding situations in which the “winner” was simply the bidder who offered the least expensive option. But if you’re the winner in such a scenario, what exactly is your prize? And could it be in your interest to provide a bid that is more in alignment with the challenges of the task at hand? Continue reading Are You Charging Enough?

Get Productivity Reports and Real-Time Sprayer Info Anywhere, Any Time, with Graco BlueLink

Want to know exactly what your sprayers are doing, where they’re working and how they’re performing? Continue reading Get Productivity Reports and Real-Time Sprayer Info Anywhere, Any Time, with Graco BlueLink

Art of the Sale: Execution and Delivery

In this fourth installment of a series on achieving sales success for PRO painting contractors, Archie Bartel offers sales tips and guidelines for contractors trying to improve their sales performance. Bartel, Sherwin-Williams Director of Sales Force Effectiveness, is the former Marketing Director for Residential Repaint at Sherwin-Williams. This article will examine the continued importance of being customer focused as you deliver and execute the project. Continue reading Art of the Sale: Execution and Delivery

Art of the Sale: Discussing Color and the Close

In this third installment of a series on achieving sales success for PRO painting contractors, Archie Bartel offers sales tips and guidelines for contractors trying to improve their sales performance. Bartel, Sherwin-Williams Director of Sales Force Effectiveness, is the former Marketing Director for Residential Repaint at Sherwin-Williams. This article will examine the continued importance of being customer-focused during color discussion and closing the sale. Continue reading Art of the Sale: Discussing Color and the Close

Differentiate Yourself by Offering Homeowners Free Virtual Color Consultation

Color selection can be a tricky hurdle for a contractor to navigate in any painting project. The wrong color can result in a disappointed customer and may even lead to a negative review on an otherwise well-executed project. Continue reading Differentiate Yourself by Offering Homeowners Free Virtual Color Consultation

Upgrade to Mutually Beneficial Product Solutions

Successful painting contractors agree that a customer-focused sales approach typically results not only in improved customer satisfaction but the opportunity to upgrade to products that can improve project profitability. Continue reading Upgrade to Mutually Beneficial Product Solutions

Art of the Sale: Product Upgrades, Estimating, and Project Bids

In this second installment of a series on achieving sales success for PRO painting contractors, Archie Bartel offers sales tips and guidelines for contractors trying to improve their sales performance. Bartel, Sherwin-Williams Director of Sales Force Effectiveness, is the former Marketing Director for Residential Repaint at Sherwin-Williams. This article will examine the continued importance of being customer-focused throughout the bid preparation process, product upgrade considerations, and delivering a quote. Continue reading Art of the Sale: Product Upgrades, Estimating, and Project Bids

Art of the Sale: Introduction and the First Steps

In this first installment of a series on achieving sales success for PRO painting contractors, Archie Bartel grabs a figurative brush and puts on his bibs to offer sales tips and guidelines for contractors trying to make the best first impression with their market. Bartel, Sherwin-Williams Director of Sales Force Effectiveness, is the former Marketing Director for Residential Repaint at Sherwin-Williams. This article will examine the listening skills necessary to build customer trust and the importance of optics in your first customer interactions. Continue reading Art of the Sale: Introduction and the First Steps

NOW is the Time to Maximize Efficiency with a New Sprayer

“Spring wasn’t good. Half what we billed last spring, probably less. Now? We’re busy, and my crew is working long days. But I’m trying to make up what we lost in spring and maybe get work that is a little bigger than what we normally take on. We need to increase our revenue by year’s end. A new sprayer? Now? Doesn’t seem to make sense…” Continue reading NOW is the Time to Maximize Efficiency with a New Sprayer

What is the Best Paint for an Exterior Fiberglass Door?

PPC and Sherwin-Williams want to help pros work smarter. We recently gave painters a chance to ask product and application questions on the SWPaintPros Facebook. In this article, Rick Watson, Sherwin-Williams Director of Product Information & Technical Services, answers one pro’s question about exterior doors. Continue reading What is the Best Paint for an Exterior Fiberglass Door?