Category Archives: ONLINE EXTRAS

Working in the Education Market Segment

Prepare now for the short—but busy— school painting window

 The Education market segment can provide nearly non-stop earning opportunities for you and your crews, but only if you’re taking this window of time to understand the nuances and requirements of the market. Continue reading Working in the Education Market Segment

6 Tips Your Spray Source Technician Wants You to Know

Sherwin-Williams has everything in equipment covered, from new equipment to parts, accessories, maintenance, repairs and rental programs. Our over 100 Spray Source™ spray equipment service centers across the United States and Puerto Rico offer quick turnaround, on-site demonstrations, training, and more. Factory-trained technicians provide quality service for leading paint spray manufacturers, such as Graco, Titan, Mi-T-M, Champion, and Finishing Brands — Binks/DeVilbiss. Continue reading 6 Tips Your Spray Source Technician Wants You to Know

Perfect Color

Here’s how we ensure you’ll receive reliable, consistent color solutions

As a professional painting contractor, you know how much color matters. Seamless touchups and consistent color brilliance that meet and exceed customer expectations can elevate your business to higher levels of success and profitability. Continue reading Perfect Color

Leveling Up: How Sharp, Clean Lines Can Boost Your Bottom Line

In this article, we learn how the simple act of switching tools has helped one midwestern painting company build on its success. Continue reading Leveling Up: How Sharp, Clean Lines Can Boost Your Bottom Line

Keep it Clean: The Pro Painter’s Guide to Selecting, Using and Maintaining Pressure Washers

Pressure washers are a powerful cleaning and surface prep tool for the professional painting contractor. For this article, we asked the experts at Sherwin-Williams and Mi-T-M, a leading manufacturer of pressure washers and other high quality industrial equipment, for tips on best practices and equipment selection.
Continue reading Keep it Clean: The Pro Painter’s Guide to Selecting, Using and Maintaining Pressure Washers

Breaking into the Multi-Family Segment

Being a one-stop shop helps ease customer pain points

It’s no secret that multi-family communities offer a lot of work for painting contractors. But if you’re on the outside of the multi-family segment looking in, what are the best ways to position your company to grow your multi-family business? Continue reading Breaking into the Multi-Family Segment

Get More Flexibility with a PRO+ 0% Interest Credit Account

Sherwin-Williams recently surveyed professional painting contractors about their needs from a supplier. The takeaway? Those needs are evolving, but one item showed up on their wish lists frequently, and that was a way to expand their purchasing power and improve their cash flow with a professional account. Continue reading Get More Flexibility with a PRO+ 0% Interest Credit Account

What Should You Seek in a New Hire?

“Hire character. Train skill.”

That directive was made popular by Peter Schutz, the former CEO of Porsche whose book, The Driving Force: Getting Extraordinary Results with Ordinary People, was a bestseller.

Schutz applied this principle at several Fortune 500 firms along his career path, but would the same idea apply to hires that a painting contractor might make? This article will take a closer look at the question and cite some contractors and other personnel experts who can help shape your hiring practices. Continue reading What Should You Seek in a New Hire?

It’s Time to Grow Your Business… or Is It?

Is it time to grow your painting business? Is it time to trim costs and right-size? Or is it time to keep both hands on the wheel, and continue to forge ahead at the current size of your company? Continue reading It’s Time to Grow Your Business… or Is It?

Recognize. Reward. Repeat.

The whys and hows of motivating your paint crews

As a painting contractor, you may believe that your team of employees is fairly compensated, appears generally content in their jobs, and is as motivated as they need to be. Continue reading Recognize. Reward. Repeat.

Containing Callbacks

How to reduce their frequency — and deal with them when they occur

Callbacks are a drain on profitability and productivity, not to mention the potential damage unsatisfied customers can do to your reputation and brand in referrals and social media. Continue reading Containing Callbacks

Reach More Prospects with Video

It’s a fun, easy way to grow customer confidence in your services

Looking to make a bigger impact with your marketing efforts? Many contractors are turning to video, which they are using to connect with customers and prospects on websites and social media channels such as YouTube and Facebook. Continue reading Reach More Prospects with Video