Get more work from customers who value quality
So you’re not the lowest-priced painting contractor around.
That’s fine. Certainly, a lowest-price strategy might earn you additional work, but the margins will be thin, your profitability will suffer, and the type of customer you land will typically be less likely to offer a referral or future repeat business. So while a low-price strategy sometimes make sense, it shouldn’t be your norm. Continue reading Selling Your Value Proposition
A spring 2021 survey conducted by Sherwin-Williams asked more than 1,000 members of a DIY advisory panel a question of particular relevance to painting contractors: Why, exactly, do homeowners decide to hire out painting services? Continue reading Why do Homeowners Hire Painters?
How to make old business your best source of new business
A recent survey of painting contractors conducted by Sherwin-Williams reports that your best generator of new business remains the satisfied homeowner-customer whose house you just finished. Continue reading Earning the Referral
In this article, we take a look at a new unified program that combines a multitude of business benefits for professional painters in a user-friendly, all-in-one app. Continue reading Unlock the PRO+ Advantage for 0% Interest Credit, Personalized Business Tools and More
Check out these resources designed just for PROs
With a Sherwin-Williams PRO+ account and the S-W PRO+ App, customers get full access to Sherwin-Williams PRO+ Savings, 0% interest credit, and ongoing support from representatives both online and in-store. Continue reading What’s in Your Toolbox?
