In this article, we take a look at a new unified program that combines a multitude of business benefits for professional painters in a user-friendly, all-in-one app.
Driven by contractor needs
Sherwin-Williams recently surveyed professional painting contractors about their needs from a supplier. The takeaway? Those needs are evolving, but one item showed up on their wish lists frequently, and that was a way to expand their purchasing power and improve their cash flow with a professional account.
That wish was a 0% interest credit account.1 And it’s now a primary benefit of the exclusive new Sherwin-Williams PRO+ program designed to help PROs manage and grow their business.
“As we listened to our PRO customers and gathered feedback, we learned that many of them had navigated different courses through the recent challenges we all have faced,” says Jeff Winter, vice president of residential marketing at Sherwin-Williams. “And we knew that certain foundational business-building tools and services could position them for success. 0% interest on their credit was one of those tools that clearly struck a chord with our PRO customers.”
With a PRO+ account, customers get full access to Sherwin-Williams PRO+ Savings, 0% interest credit, business tools and ongoing support from representatives both online and in-store.
All professional services for PRO+ are organized under four primary benefits:
Personalized service and support
Expert advice and service from Sherwin-Williams to help you tackle your toughest jobs.
“This is familiar territory for our PRO customers,” says Winter. “Sherwin-Williams offers service and guidance – including free delivery, color expertise and product knowledge – that has long been essential to building a painting business.”
Access to your PRO+ account is available 24/7 and provides PROs access to pricing, purchase history, easy online ordering, training resources, the Project Bids tool, easy-to-use customizable marketing materials, an exclusive free mobile app, and more.
“We get it – sometimes business happens at 10 p.m. on a Sunday night, so we’ve made it as easy as possible for our PRO customers to do what needs to be done, whenever the need arises,” says Winter. “So product ordering, checking your pricing, viewing products and colors used on past projects – everything you need to be able to hit the ground running on Monday morning is available 24/7.”
Improve profits and save money from day one. PRO+ customers experience the preferred pricing, across all stores, on the paints and coatings PROs use most. PRO+ customers save 15 percent off paint supplies and 20 percent off list price on case lot quantities of over 150 popular items.
“Pricing is a key component of the Sherwin-Williams PRO+ Advantage,” says Winter. “Importantly, PRO pricing benefits start day one – it’s not a tiered or volume-based approach. Your pricing benefits start the moment you register for the PRO+ program.”
0% interest credit1
Expanded purchase power and increased flexibility are new realities with 0% interest credit that applies to equipment purchases as well. Applying is fast and easy so you can say yes to more jobs.
“We always put your business first,” says Winter. “With 0% interest, Sherwin- Williams PRO+ provides an invaluable financial foundation – with credit provided by Sherwin-Williams, not a bank or a credit card company – that helps you take advantage of the opportunities all around you.”
How to get started
To unlock the PRO+ Advantage and activate all of the program benefits, both new and existing customers can sign in or register at swproplus.com. Or talk to your local store or rep.
“We understand the goals and challenges of professional painters,” says Winter. “A Sherwin-Williams PRO+ account can help put the resources, products, innovation and dedication of our employees to work for you.”
1 Subject to credit approval; certain restrictions apply.
This article was originally published the Summer 2021 issue of PPC magazine. Get more business management tips in the PPC magazine archive .