This article is based on an excerpt from the book Attract and Keep Customers for Life by Terry Begue, owner of Begue Painting and a regular contributor to PPC magazine. Continue reading Marketing Strategies: 4 Secrets for Powerful Testimonials
It’s Time to Grow Your Business… or Is It?
Is it time to grow your painting business? Is it time to trim costs and right-size? Or is it time to keep both hands on the wheel, and continue to forge ahead at the current size of your company? Continue reading It’s Time to Grow Your Business… or Is It?
Recognize. Reward. Repeat.
The whys and hows of motivating your paint crews
As a painting contractor, you may believe that your team of employees is fairly compensated, appears generally content in their jobs, and is as motivated as they need to be. Continue reading Recognize. Reward. Repeat.
Containing Callbacks
How to reduce their frequency — and deal with them when they occur
Callbacks are a drain on profitability and productivity, not to mention the potential damage unsatisfied customers can do to your reputation and brand in referrals and social media. Continue reading Containing Callbacks
Reach More Prospects with Video
It’s a fun, easy way to grow customer confidence in your services
Looking to make a bigger impact with your marketing efforts? Many contractors are turning to video, which they are using to connect with customers and prospects on websites and social media channels such as YouTube and Facebook. Continue reading Reach More Prospects with Video