Tag Archives: painting contractors

How to Build Your Social Media Presence

3 min read

Generate quality leads from social media with these 6 tips

Tell the painters on your team to pull out their phones and get on social media. No, it’s not a distraction or a waste of time on the job. In fact, savvy social media skills can save your business time and help you land more jobs and make more money. Continue reading How to Build Your Social Media Presence

What Online Reviews Can Do for You

5 min read

Turn positive word-of-mouth into booming business with these best practices.

To have a healthy business today, you need to have a healthy online presence. And one of the most important parts of your business’ online presence are your online reviews. A good review can help you reach new customers you would have never run into in real life—and a bad review can turn someone away from your business before you’ve ever said a word to them.

Megan Hinz, marketing community manager at Sherwin-Williams, and her team read and reply to every review for every Sherwin-Williams store across Google, Yelp, Facebook, and sherwin-williams.com. They read hundreds of reviews every day. For this article, she talked to us about her team’s best practices for garnering good reviews, responding professionally, and creating a positive impression for potential online customers. 

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Save Time on Sanding

5 min read

How to get a better finish faster

It was a disaster. The contractor and his crew had been contracted to paint a $4 million house for a new homeowner. But while power sanding to eliminate overspray from a knockdown ceiling, the painting crew hit a snag. The temporary heat wasn’t fully keeping the March moisture and condensation at bay, and the recycled drywall paper on the sheet rock was getting damp. Add to it that the 2000 RPM power sanders had raised the paper on the sheet rock, and the resulting texture of the walls could only be described as “furry.” For efficiency’s sake, the contractor decided to paint the prime coat over it with sprayer. He succeeded at making the texture no longer furry—except now it felt like 80-grit sandpaper. When the homeowner walked in, he could see every butt joint, flat, and nail spot in the wall under natural light. The homeowner was livid.

At this point, the contractor asked Kent Annis, president and owner of Full Circle International, for help. Kent took in the scene, told the crew to pause what they were doing, and asked the painting contractor to follow him into the basement. The contractor brought a roller and a fan, and Kent brought Full Circle’s Radius 360.

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Stronger Together

5 min read

Why pro painters should join the PCA

Running a painting business may sometimes leave you feeling alone, like you’re on a remote island figuring out how to survive on your own—but it doesn’t have to be that way. There’s a community of painters ready to connect with you and elevate your business. If you’re not part of the Painting Contractors Association (PCA), you may be missing out on cost-saving resources and a network of fellow painters who want to support you.

PCA has come a long way from its 1884 origins as a negotiating arm of the painters’ unions and, later, as a kind of social club for professional painters. Today PCA is focused on equipping painting businesses with the resources, training, and personal support necessary to succeed.

Continue reading Stronger Together