As a professional painting contractor, you know that colour selection can be one of your customers’ biggest pain points. With so many colour options available, it’s easy to see why. So how do you help your customers make informed choices and get your jobs started quickly?

The good news is that you and your customers don’t have to be colour experts. You can rely on the experienced colour professionals at Sherwin-Williams, who have developed easy-to-use tools and resources to help make the colour decision process faster and easier.

Something new for 2024

Anthology: Volume One is a new approach to the annual Sherwin-Williams Colormix® Forecast for 2024. This colour trend report explores the latest directional shifts in the landscape through a collection of 48 hues organized by colour family.

By grouping the palettes together by colour families, this year’s Colormix Forecast will make it easier than ever for homeowners and other clients to select trending colours, says Krista Beyer, Sherwin-Williams Designer Marketing Manager.

Discover the meaning behind these chosen colours, their role in awakening modern aesthetics, and what the future holds for blues and greens, reds and purples, dark tones, and delicate tints.

Palette No. 1: The convergence of blues and greens

This palette revolves around a central colour connection, blending and dispersing across a broad range of organic, calming-yet-invigorating gray-blues, bluish-greens, and everything in between. From barely there to bold and bright, the decade’s two defining colour families remain customer favorites.

Palette No. 2: The poetry of reds and purples

Ravishing reds and purples put on a dynamic display in this collection, with warm crimson, soft blush and beige, sweet purples, and nostalgic pops of cheerful colour. Balanced by the growing popularity of natural clay and baked pigments, this palette will lend a muted but expressive touch to your customers’ spaces.

Palette No. 3: A gathering of deeps and darks

Deep, dark colours are becoming a favorite way to create an atmosphere of restful retreat. This important colour group can introduce powerful and dramatic contrasts into your customers’ spaces.

Palette No. 4: A study in delicate tints

This hushed and harmonious palette mixes airy tints and soft whites with warm and cool undertones that will lend serene sophistication to your customers’ spaces with the gentlest hint of colour.

Color Trend Report for Commercial Spaces

Do you have commercial customers that are struggling with colour selection? To help you meet that need, Sherwin-Williams has developed the 2024 Color Trend Report for Commercial Spaces, an exclusive resource applying the trend-forward collection of Anthology: Volume One to the commercial landscape. As the Sherwin-Williams team of colour experts craft the Colormix Forecast, they hand-select key commercial colours, weaving them into each palette.

From stunning blues and greens to dramatic darks and deeps, these curated hues will help your customers pick the perfect colours for their commercial, hospitality, education, healthcare, multi-family and new residential spaces.

View the Color Trend Report for Commercial Spaces Lookbook

More colour solutions

The Colormix Forecast is just one of many excellent, easy-to-use colour resources available to paint pros. You can also become an invaluable resource to your customers with free Sherwin-Williams Virtual Color Consultations. Use this service to connect them with a trusted and trained colour expert or request a free online session with a colour expert. With this exclusive service, you and a homeowner can proceed with confidence that colour selections will result in maximum customer satisfaction.

The ColorSnap® Match Pro is another tool that eliminates the guesswork in paint matching for you and your customers. Simply use the ColorSnap Match Pro device (available at your local Sherwin-Williams store) to scan the colour of a flat surface and instantly match the colour to the closest paint colours and sheens in the ColorSnap Match app for iOS and Android devices.

Learn more in our ColorSnap Match Pro FAQs.